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Iakoe x houseof

Rethinking Growth


houseof are experts in lighting & are building a consumer led online retailer which challenges the norms. The brand's organic traffic had plateaued & they were heavily leveraged on paid media with a rising CAC. We were engaged to pivot their strategy to an organic first customer acquisition whilst simultaneously improving sitewide conversion rates.



YoY Organic revenue


Conversion Rate



Working with iakoe is like working with an extended team - they care about our business in the same way we do. Since working with them our organic revenue has also increased over 150% year on year & is continuing to grow.
Helen White
Helen White

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