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From day one COAT was built with a conscience, & made honest decisions that they can stand by. From their eco-formulations & recycled packaging, to sustainable logistics, operations & eco-accessories. COAT launched in the midst of the pandemic & whilst their initial traction was built off of paid media, the brand placed a major emphasis on investing for the future with a clear focus on decreasing their CAC through organic search. COAT engaged us to overhaul their site from a technical perspective, build topically relevant links, develop a content strategy & manage a team of writers to create best in class content.


Some of the press we landed...



Organic Revenue


Organic Traffic


Return on Investment

The results we've seen working with iakoe speak for themselves (think hockey-stick graphs). We've a great working relationship with the team and there's a mutual trust there that you rarely see. Not to mention they're a great bunch ✌🏽
Rob Abrahams

Rob Abrahams


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