From day one COAT was built with a conscience, & made honest decisions that they can stand by. From their eco-formulations & recycled packaging, to sustainable logistics, operations & eco-accessories. COAT launched in the midst of the pandemic & whilst their initial traction was built off of paid media, the brand placed a major emphasis on investing for the future with a clear focus on decreasing their CAC through organic search. COAT engaged us to overhaul their site from a technical perspective, build topically relevant links & to develop a content strategy (based upon data), whilst simultaneously establishing & managing a team of writers to create best in class content.