From day one COAT was built with a conscience, & made honest decisions that they can stand by. From their eco-formulations & recycled packaging, to sustainable logistics, operations & eco-accessories. Today the brand is quickly becoming one of the UK’s most loved startups.

COAT launched in the midst of the pandemic & whilst their initial traction was built off the back of paid media, their organic search strategy was still in its infancy. COAT engaged us to overhaul their site from a technical perspective, develop an organic search content strategy & build topically relevant links.