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Background

From day one COAT was built with a conscience, & made honest decisions that they can stand by. From their eco-formulations & recycled packaging, to sustainable logistics, operations & eco-accessories. Today the brand is quickly becoming one of the UK’s most loved startups.

COAT launched in the midst of the pandemic & whilst their initial traction was built off the back of paid media, their organic search strategy was still in its infancy. COAT engaged us to overhaul their site from a technical perspective, develop an organic search content strategy & build topically relevant links.

Outputs

2

Technical audits

1

Content strategy

37

Pieces of copywrite

70

Content briefs

3

Engineering projects

29

Zoom calls

Placements

Some of the press we landed...

Results

+125%

Organic revenue

+250%

Organic traffic

4x

ROI

The results we've seen working with iakoe speak for themselves (think hockey-stick graphs). We've a great working relationship with the team and there's a mutual trust there that you rarely see. Not to mention they're a great bunch ✌🏽
Rob Abrahams

Rob Abrahams

Co-Founder

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