Fenton was founded to give consumers fair access to high quality, responsibly produced fine jewellery. Jewellery is deeply emotional - used to mark the milestones of our lives, to demonstrate our choices & commitments & showcase our sense of self. For thousands of years people have handcrafted jewellery & attached a great worth to these jewels. Today, Fenton offer 5,000 different combinations, all made to order.
Fenton were already going through a period of hyper growth but their site hadn’t benefited from any technical SEO work & the sprawling category content hadn’t been optimised for search. Fenton partnered with us to lead their technical SEO strategy & support their existing PR agency by reclaiming unlinked brand mentions & diversifying their backlink profile.
Pieces of copywrite
Some of the links we landed & reclaimed...
YoY organic revenue
YoY organic traffic