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Background


Fenton was founded to give consumers fair access to high quality, responsibly produced fine jewellery. Jewellery is deeply emotional - used to mark the milestones of our lives, to demonstrate our choices & commitments & showcase our sense of self. For thousands of years people have handcrafted jewellery & attached a great worth to these jewels. Today, Fenton offer 5,000 different combinations, all made to order.

Fenton were already going through a period of hyper growth but their site hadn’t benefited from any technical SEO work & the sprawling category content hadn’t been optimised for search. Fenton partnered with us to lead their technical SEO strategy & support their existing PR agency by reclaiming unlinked brand mentions & diversifying their backlink profile.

Collaboration with iakoe created transformational change. Their agile approach & inheritance of our goals as their own gave the team confidence to push boundaries.
Jerome Brustlein 2

Jerome Brustlein

Fenton COO

Outputs

3

Technical audits

1

Content strategy

30

Pieces of copywrite

60

Content briefs

42

Zoom calls

12

Monthly reports

Placements

Some of the links we landed & reclaimed...

Results

+78%

YoY organic revenue

+97%

YoY organic traffic

3x

ROI

Work With Us

Book an introduction call to chat to us about digital problem solving or to get a sense of direction.