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houseof

Deliverables
  • Technical Audit
  • On-site Optimisation
  • Keyphrase Optimisation
  • Content Strategy
  • Outreach & Engagement

houseof was born out of a shared passion for design led homewares & curiosity for doing things slightly differently. Houseof are experts in lighting, but in reality they are so much more than this. They are building a consumer led online retailer which challenges the norms. The collection is reasoned with every piece fit for purpose, designed with beauty in mind & available in their trademark colour palette.

Prior to engaging iakoe, houseof’s organic traffic had plateaued. The site was visually fantastic & a pleasure to use, but it hadn’t benefited from any technical SEO work & the sprawling category content hadn’t been optimised for search. We optimised all category pages with longer tail keyphrases which truly reflected houseof’s range, tone of voice & styling. We also ensured internal linking on these category pages was up to scratch, creating relational links between relevant sub category pages which delivered an uplift in rankings for sub-categories.

Our linkbuilding strategy focused on leveraging existing journalist relationships to provide thought leadership commentary across business, design, & home/living publications to diversify the backlink profile & where possible highlight the brand’s sustainability pledges & innovative production techniques to showcase their USPs.

Example Placements

Some of the placements we landed...

Results

  • 150% YoY organic revenue increase
  • 138% YoY increase in organic traffic
  • 20 point increase in site DR
Working with Iakoe is like working with an extended team - they care about our business in the same way we do. Since working with them our organic revenue has also increased over 150% year on year & is continuing to grow. They have also been instrumental in our back link growth & our domain rating has improved by 20 points. We now have back links on major sites such as Forbes, Zoopla & American Express & can’t wait to see the opportunities they get for us next!
Helen White

Helen White

Co-Founder