houseof was born out of a shared passion for design led homewares & curiosity for doing things slightly differently. houseof are experts in lighting, but in reality they are so much more than this. They are building a consumer led online retailer which challenges the norms. The collection is reasoned with every piece fit for purpose, designed with beauty in mind & available in their trademark colour palette. Prior to engaging iakoe, houseof’s organic traffic had plateaued & the brand was heavily leveraged on paid traffic. houseof’s objectives were to transition to an organic first customer acquisition strategy & simultaneously improve the ROI of their annual marketing spend.