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Background

houseof was born out of a shared passion for design led homewares & curiosity for doing things slightly differently. houseof are experts in lighting, but in reality they are so much more than this. They are building a consumer led online retailer which challenges the norms. The collection is reasoned with every piece fit for purpose, designed with beauty in mind & available in their trademark colour palette. Prior to engaging iakoe, houseof’s organic traffic had plateaued & the brand was heavily leveraged on paid traffic with a low ROI / CLTV. houseof’s objectives were to transition to an organic first customer acquisition strategy & simultaneously improve the ROI of their annual marketing spend. Our tactics focused on building topically relevant backlinks, optimising the site’s copy for search & developing a content strategy that was underpinned by data collected from a content gap analysis that was run every 12 weeks.

Placements

Some of the press we landed...

Results

+150%

YoY Organic Revenue

+138%

YoY Organic Traffic

5.3x

Return on Investment

Working with iakoe is like working with an extended team - they care about our business in the same way we do. Since working with them our organic revenue has also increased over 150% year on year & is continuing to grow. They have also been instrumental in our back link growth & our domain rating has improved by 21 points. We now have back links on major sites such as Forbes, Zoopla & American Express & can’t wait to see the opportunities they get for us next!
Helen White 2

Helen White

Co-Founder

Contact Us

Please call us on 01315162168
or email hello@iakoe.com

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