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houseof was born out of a shared passion for design led homewares & doing things differently. houseof are experts in lighting, but in reality they are so much more than this. They are building a consumer led online retailer which challenges the norms. The collection is reasoned with every piece fit for purpose, designed with beauty in mind & available in their trademark colour palette. Prior to engaging iakoe, the brand's organic traffic had plateaued & they where heavily leveraged on paid media with a rising CAC. houseof’s objectives were to transition to an organic first customer acquisition strategy, improve their conversion rate & decrease their CAC. Our tactics focused on building topically relevant backlinks, optimising the site’s copy for search & improving site wide conversion rates.


Some of the press we landed...



YoY Organic Revenue


eCommerce Conversion Rate


Return on Investment

Working with iakoe is like working with an extended team - they care about our business in the same way we do. Since working with them our organic revenue has also increased over 150% year on year & is continuing to grow. They have also been instrumental in our back link growth & our domain rating has improved by 21 points. We now have back links on major sites such as Forbes, Zoopla & American Express & can’t wait to see the opportunities they get for us next!
Helen White 2

Helen White


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