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  • Technical Optimisation
  • Content Strategy
  • Copywriting
  • Digital PR

houseof was born out of a shared passion for design led homewares & curiosity for doing things slightly differently. houseof are experts in lighting, but in reality they are so much more than this. They are building a consumer led online retailer which challenges the norms. The collection is reasoned with every piece fit for purpose, designed with beauty in mind & available in their trademark colour palette.

Prior to engaging iakoe, houseof’s organic traffic had plateaued. The site was visually fantastic & a pleasure to use, but it hadn’t benefited from any technical SEO work & the sprawling category content hadn’t been optimised for search. We optimised all category pages with longer tail keyphrases which truly reflected houseof’s range, tone of voice & styling. We also ensured internal linking on these category pages was up to scratch, creating relational links between relevant sub category pages which delivered an uplift in rankings for sub-categories.

Our digital PR strategy focused on leveraging existing journalist relationships to provide thought leadership commentary across business, design, & home/living publications to diversify the backlink profile & where possible highlight the brand’s sustainability pledges & innovative production techniques to showcase their USPs.


Some of the placements we landed...



YoY organic revenue increase


YoY increase in organic traffic


Point increase in site DR

Working with iakoe is like working with an extended team - they care about our business in the same way we do. Since working with them our organic revenue has also increased over 150% year on year & is continuing to grow. They have also been instrumental in our back link growth & our domain rating has improved by 21 points. We now have back links on major sites such as Forbes, Zoopla & American Express & can’t wait to see the opportunities they get for us next!
Helen White

Helen White


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