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houseof was born out of a shared passion for design led homewares & curiosity for doing things slightly differently. houseof are experts in lighting, but in reality they are so much more than this. They are building a consumer led online retailer which challenges the norms. The collection is reasoned with every piece fit for purpose, designed with beauty in mind & available in their trademark colour palette. Prior to engaging iakoe, houseof’s organic traffic had plateaued & the brand was heavily leveraged on paid traffic with a low ROI / CLTV. houseof’s objectives were to transition to an organic first customer acquisition strategy & simultaneously improve the ROI of their annual marketing spend. Our tactics focused on building topically relevant backlinks, optimising the site’s copy for search & developing a content strategy that was underpinned by data collected from a content gap analysis that was run every 12 weeks.


Some of the press we landed...



YoY Organic Revenue


YoY Organic Traffic


Return on Investment

Working with iakoe is like working with an extended team - they care about our business in the same way we do. Since working with them our organic revenue has also increased over 150% year on year & is continuing to grow. They have also been instrumental in our back link growth & our domain rating has improved by 21 points. We now have back links on major sites such as Forbes, Zoopla & American Express & can’t wait to see the opportunities they get for us next!
Helen White 2

Helen White


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