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Background


Wicklewood was founded in 2017 by Caroline Nadel. Caroline’s great great grandmother, Lilly De Jongh Osborne spent her life in Costa Rica & Guatemala pursuing her passion for collecting rare Mesomerican textiles, arts & crafts. Lilly’s extensive textile collection is one of the latest in the world & today forms the foundation of Wicklewood’s original designs that are sold all over the world.

Prior to engaging iakoe, the Wicklewood site hadn’t been optimised for search & the Domain Rating had increased 3 points over the past 12 months. The brand was slowly picking up natural press but it wasn’t enough to move the needle & their rankings had remained static in the SERPs. Wicklewood’s marketing objectives were to build topical authority within their niche & improve the ROI of their marketing spend by 3x.

iakoe are a rare thing: a team who combine the care & attention of a small agency, with the expertise & results you demand of a large one. Their level of customer service is also second to none.
Rosie Axford

Rosie Axford

Co-Founder

Outputs

3

Technical audits

1

Content strategy

45

Pieces of copy

60

Pieces of content

27

Zoom calls

10

Monthly reports

Placements

Some of the press we landed...

Results

+205%

YoY organic revenue

+158%

YoY organic traffic

4.5x

Return on investment

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