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  • Technical Optimisation
  • Content Strategy
  • Copywriting
  • Digital PR

Wicklewood was founded in 2017 by Caroline Nadel. Caroline’s great great grandmother, Lilly De Jongh Osborne spent her life in Costa Rica & Guatemala pursuing her passion for collecting rare Mesomerican textiles, arts & crafts. Lilly’s extensive textile collection is one of the latest in the world & today forms the foundation of Wicklewood’s original designs that are sold all over the world.

Prior to engaging iakoe, the Wicklewood site hadn’t been optimised for search & the Domain Rating had only increased 3 points over the past 12 months. The brand was slowly picking up natural press but it wasn’t enough to move the needle & their rankings had remained relatively static. Our first deliverable was to conduct a Technical Audit & to optimise all category pages with longer tail keyphrases which truly reflected Wicklewood’s range, tone of voice & styling. We also conducted an internal link audit to ensure the internal linking on all of the category pages was optimised, creating relational links between relevant sub category pages which delivered an uplift in rankings for sub-categories.

Our digital PR strategy focused on building topically relevant links across the most authoritative home & living publications via providing expert commentary & distributing product press releases.


Some of the placements we landed...



YoY organic revenue increase


YoY increase in organic traffic


Point increase in site DR

We didn’t realise how vitally important link-building was until the team at iakoe showcased the value it drove with the amount of time & effort that they put into generating links to our site. Not only do they work tirelessly in generating new links but also retrace steps to fix broken links & unlinked brand mentions. They don’t cut corners & they go after every opportunity with sheer determination. I feel extremely confident that they are helping us build an authoritative site to compete across search engines.
Rosie Axford

Rosie Axford


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