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The Story Behind The Numbers

WNU's Google Analytics was misattributing conversions, revenue & traffic across multiple channels. Inaccurate data was inevitably hindering the brand's ability to make informed decisions. We overhauled their eCommerce tracking & optimised their account to provide true business intelligence.

YoY Growth


Over the past 12 months WNU have gone through a period of rapid growth but their Google Analytics account hadn’t been audited since the brand launched & required immediate optimisation to support their growth ambitions for 2022.


Goal & Event Tracking


A high percentage of WNU’s eCommerce objectives were not tracked as Goals or Events & their existing Event tracking was not configured in a way that was easy to digest when it came to reporting.

Monthly Reporting


We setup data studio reporting to ensure the brand could analyse their key metrics with ease & make informed marketing decisions in a fraction of the time.

Bot Traffic


Bot Traffic was skewing the data & inflating bounce rates. We implemented bot filtering to ensure the data was accurate across all channels.

Assisted Conversions


Assisted conversions hadn't been taken into consideration in the brands monthly reports. We optimised data studio to ensure none of this commercial value was overlooked.

Happy Client


We partnered with WNU to lead their overall organic search strategy. The analytics audit was a deliverable within the wider engagement. We're pretty happy with Pip's feedback...

Hours Invested

iakoe have been fundamental in growing our DTC business. The world of digital growth can be murky & finding iakoe has been a complete game changer. Communicative, clear & engaged, the team are a total pleasure to work with & deliver true results. They are not only excellent at what they do but they also genuinely care about our business & it shows. I couldn't be happier.
Pip Durell

Pip Durell


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