Beta test our new shopping funnel audit

Funnel audits


Your unoptimized website is hindering your cashflow. We'll analyze your shopping funnel & provide optimized designs that will increase conversion rate & decrease your CAC.

  • DD Before After

    Desmond & Dempsey


    1. Add all available color options to the PDP to reduce the number of steps users take to view & select their desired color. By streamlining the user journey & enhancing the shopping experience it will reveal options users may not have known were available, appealing to more users & increasing conversions.
  • OUI the People Comparison

    OUI the People


    1. Decrease the image size by 20% to ensure all key messaging is above the fold.
    2. Add a tag to communicate the products use case.
    3. Add a subscribe & save CTA to encourage subscription sign ups & increase LTV.
    4. Add iconography to improve readability on mobile & communicate why it works.
    5. Add star reviews above the fold with a jump link that users can click.
  • Ikonick before after



    1. Added the ability to unlock offers based on cart value.
    2. Progress bar clearly communicates the offer that’s been unlocked.
    3. Messaging upsells another product to reach the next offer tier.
    4. Continue shopping button allows for more items to be added to the mini-cart.
  • Navygrey Comparison 2



    1. Decrease the image size by 20% to ensure all key messaging is above the fold.
    2. Add star reviews above the fold with a jump link that users can click.
    3. Add scarcity messaging via a “Last few remaining” tag.
    4. Add iconography to communicate the resonating value points of the product.
    5. Clearly communicate the ability to pay in 3 instalment via Klarna below the add to cart.
  • Loftie Comparison 2



    1. Add Wirecutter product of the year badge to improve social trust.
    2. Improve the color selector UX by adding samples of each color rather than text.
    3. Add warranty upsell to the PDP to improve AOV.
    4. Add a sticky ATC button.
    5. Add a product carousel & remove the product images to ensure all key messaging is above the fold.
  • YSE before after

    YSE Beauty


    1. Added a Free Shipping progress bar for clear visual indication.
    2. Increased prominence of the free sample carousel.
    3. Convenient gift message toggle.
    4. Added an optimized up-sell carousel.

What's Included

Shopping funnel audit

Heatmap & scroll depth analysis

Data analysis to justify changes

On brand before & after mockups

Access to Figma designs

Zoom presentation of the audit

How it Works

Book a call
Get Started

Complete the form & we’ll
be in touch.


Answer a few quick questions from our team.


We’ll analyse your website & uncover optimisation opportunities.

Debrief png

We’ll host a call with your team & present out recommendations.

Iakoe revenue

You implement our recommendations & unlock new revenue.


We're currently piloting the audit framework as part of our annual R&D, thus there's no cost associated with it during Q1, Q2 & Q3 2024.

It's not going to be free forever. We're currently piloting the framework in return for feedback from merchants to help improve the service before we launch in Q4 2024.

The pages that are included within the audit are your home page, collection page, PDP, mini-cart, cart & checkout.

Yes, we will need access to your heat map, scroll depth tracking & GA4 data to conduct the audit.

The audit will take 7 full working days to turn around from the day we receive access to your data.

Contact Us

Get in touch with us directly.