Pilot our audit
Identify high impact A/B tests to
run across your shopping funnel.
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Test descriptionUpdate the PDP to show all available color options for the product so users do not have to leave the page to explore other available options.
HypothesisWe expect to increase both the add-to-bag & purchase conversion rates by reducing the number of steps users need to take to view & select their desired color.
Results+13%Conversion Rate+15%Revenue Per Visitor -
Test descriptionUpdate the mobile PDP to feature a stick-to-scroll add-to-bag CTA that displays when a user scrolls down the page.
HypothesisWe expect to provide users with enhanced visibility & accessibility to the CTA, thereby increasing the likelihood of add-to-bag & purchase events.
Results+6%Add to Bag+3%Purchases -
Test descriptionFeature a carousel that highlights the brand’s best reviews & related product image rather than “best sellers”.
HypothesisWe expect users will find the content more engaging, leading to higher clickthrough rates to PDPs, resulting in an increase in both add to bag actions & purchases.
Results+8%Conversion Rate+13%Revenue Per Visitor -
Test descriptionAdd a filter experience to the collections pages to ensure users can easily filter pages & identify the product they are looking for.
HypothesisWe hypothesize that it will improve how easily users can find products of interest, increasing click-through rates to PDPs, add-to-bag events, & purchases.
Results+11%Add to Bag+6%Purchase Rate -
Test descriptionGamify the mini-cart experience to encourage bundling with prominent discounts shown to users to reinforce the value of their savings.
HypothesisWe hypothesize that by prominently showing discounts in the mini-cart it will encourage users to bundle products which will significantly increase AOV & revenue per visitor.
Results+11%Avg Order Value+14%Revenue Per Visitor
What's Included
Audit of your shopping funnels
Heatmap & scroll depth analysis
GA4 event data analysis
Data to justify changes
10 A/B tests to deploy
On brand optimized designs
Developer ready Figma files
Zoom presentation of the audit
Access to Figma file
How it Works
Complete the form & we’ll
be in touch.
Answer a few quick questions from our team.
We’ll identify optimization opportunities.
We’ll present our recommendations.
You unlock new revenue with our tests.
AUDIT FAQS
The audit is currently being piloted at no cost by select brands. You may apply but we can't guarantee we’ll be able to work with you.
Home page, collections, PDP, mini-cart & checkout.
Yes, we will need access to your heat map, scroll depth tracking & GA4 data to conduct the audit.
Yes we can but the setup will come at a cost.
The audit will take 10 full working days to turn around from the day we receive access to your data. If we need to setup heat maps & GA4 event tracking, we'd recommend a 4 week data collection period prior to us conducting the audit.