Services
Our disciplines start & end with the core components needed to drive organic growth.
Technical SEO
Technical SEO is the foundation upon which any robust search strategy is built. We’ll work with your team to audit your site, adhering to best practices to ensure it is structured correctly, crawlable & simple to index. Everything you need to make the boat go faster.
Content
We strive to create unique content that drives long term search visibility & measurable ROI. We combine data & creativity to continually push campaign boundaries & ask the right questions within the balance of wider strategic objectives.
Digital PR
Backlinks & brand mentions from high quality, authoritative sites are the cornerstone of a successful SEO strategy. We leverage existing press relations & partner with journalists to land high value press placements.
Platform Expertise
Our knowledge base spans across all major e-commerce platforms. We thrive on modern systems & specialise in legacy migrations.
Magento offers a robust mid to enterprise range platform with endless functionality, but in order to maximise its potential it must be configured by an expert. Out of the box, Magento’s default navigation, filter options & site speed performance are sub-optimal. We specialise in Magento 2 migrations, replatforming & codebase upgrades to unlock its true potential.
Once considered viable only for small businesses, Shopify has made a quantum leap in the features & flexibility it offers high growth brands. The platform covers many of the SEO basics but there is room for improvement. Our prowess with the platform enables us to make extensive configurations to URL structure, categorisation & speed fundamentals.
A cost effective, highly flexible open source e-commerce system that goes hand-in-hand with Wordpress, WooCommerce is understandably the go-to choice for many brands. It covers the SEO fundamentals, but our in-depth knowledge of plugins & rigorous frameworks will enable us to fine tune your store & drive increased conversions along the funnel.
Driving Growth
We strategically optimise & address each of the following ranking factors to drive growth.
Site Speed
Rapidly loading pages are integral to ranking well on Google. Whilst you may be satisfied with how your site loads, often it won’t adhere to the latest search guidelines & has room for fine tuning. We’ll partner with your developer to ensure your site fetches, renders & performs optimally, passing Lighthouse & Core Web Vitals checks with flying colours.
Codebase
Serving script libraries, creative assets & interactive elements in an agile, easily indexable way can be the difference between languishing on the nether regions of the internet & gaining those top three click through positions on Google. We’re experienced in the intricacies of streamlining source code across all of the major e-commerce platforms to deliver fast, nimble, conversion focused sites.
Architecture
How your site’s navigation & page hierarchy are structured can significantly enhance how search engines fetch, crawl, index & rank your content. An illogical, confusing structure means your priority content & transactional pages may not be surfaced in organic rankings. We’ll map, plot & reconfigure your site architecture to ensure it flows logically & prioritises your most important pages.
Crawlability
Highlighting the pages you want to rank well is as important as culling low value pages that are of no interest to users. Over time, site template pages, redundant categories & old blog articles tend to accrue & limit the value of your core categories & products. We’ll dig into Search Console & crawl your site weekly, clearing out the cobwebs & finding crawl efficiencies.
Conversion
Driving highly targeted traffic to your site is ultimately futile if there are hindrances that stop users progressing along the conversion funnel. We’ve developed a platform agnostic framework to analyse your funnel, improve usability, boost accessibility & enhance user experience to increase your conversion rate.
Metadata
Meta data is the backbone of on-page optimisation. It is still one of the strongest signals search engines use to interpret what a particular page contains & rank it accordingly. However, it’s not about deploying the highest volume keyphrases, rather picking your battles wisely. We’ll establish the most relevant & winnable keyphrases to target for each page.
Content
Google’s E-A-T guidelines (Expertise, Authority, Trust) underpin all of our content strategies. The level of detail you provide is often the difference between a bounce & a sale. Working with your in-house copywriters, we’ll help you craft content that enlightens, informs & converts, whilst adhering to the latest search quality guidelines.
Images
One of the biggest challenges in designing for SEO is striking the balance between high resolution images & optimal performance. Tagging images for discoverability has never been more important from both an image ranking & accessibility standpoint. Together with your team, we’ll build a scalable, future-proofed asset library for search.
Strategic Positioning
The rationale for positioning your business as a thought leader goes far beyond temporary brand awareness & centres around building long term advocacy. We’ll identify the most illustrious, authentic & trusted publications in your industry & work with your talent to tease out insights that will position you as masters of your craft.
Outreach & Engagement
Content promotion and distribution will make or break any campaign. It’s the hard yards that many agencies simply can’t execute on. Over the last decade we’ve built our own media database & in-depth knowledge of media tools that we leverage to drive long term search visibility & measurable ROI.