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Services

Our disciplines start & end with the core components needed to drive growth for eCommerce brands.

1

Technical SEO

Technical SEO is the foundation upon which any robust search strategy is built. We’ll optimise your site & ensure it is structured correctly, crawlable & simple to index. Everything you need to make the boat go faster.

2

Content

We strive to create content that drives long term search visibility & measurable ROI. We combine data & creativity to continually push campaign boundaries & ask the right questions within the balance of wider strategic objectives.

3

Digital PR

Backlinks from authoritative, topical sites are the secret sauce of any successful SEO strategy. We’ll leverage existing press relations, data & creative outputs to land press placements that’ll supercharge your rankings.

4

Paid Social

We strategise, deploy & manage data-driven Paid Social advertising campaigns. Bringing a campaign to life requires relentless cohesion of technical & creative talent. Our sprint methodology allows us to balance short & long term CPA goals.

5

Paid Search

We combine technical expertise & marketing nous to drive click through rates & slash CPCs. Over the last decade we’ve built our own proprietary Paid Search framework to maximise incremental gains & value creation.

6

Conversion Rate Optimisation

We expect all creative & technical talent to identify, implement & track A/B tests in accordance with the revenue & or KPI targets. It is this relentless focus on losing battles & winning the war approach to CRO that makes our work so successful.

7

Engineering

We thrive on modern frameworks yet appreciate the legacy transitions at play & so our setup is versatile to help brands through whatever their next leap looks like. From leading platform migrations to fine tuning site speed, we’ve built an engineering team that specialise in Shopify, Magento, Big Commerce & Woo Commerce.

Platform Expertise

Once considered viable only for small businesses, Shopify has made a quantum leap in the features & flexibility it offers high growth brands. The platform covers many of the SEO basics but there is room for improvement. Our prowess with Shopify enables us to make extensive configurations to URL structure, categorisation & speed fundamentals.

Magento offers a robust mid to enterprise range platform with endless functionality, but in order to maximise its potential it must be configured by an expert. Out of the box, Magento’s default navigation, filter options & site speed performance are sub-optimal. We specialise in Magento 2 migrations, replatforming & codebase upgrades to unlock its true potential.

A cost effective, highly flexible open source eCommerce system that goes hand-in-hand with Wordpress. WooCommerce is understandably the go-to choice for many brands. It covers the SEO fundamentals, but our in-depth knowledge of plugins & rigorous frameworks will enable us to fine tune your store & drive increased conversions along the funnel.

A flexible, open SaaS platform that delivers lightning fast commerce experiences. Big Commerce have arguably gained an edge over much of the competition after building features such as headless commerce integrations & multi-currency support. We specialise in optimising the platform to unlock its true potential.

Annual Report

Makers & Mavericks

An analysis of the highest performing marketing campaigns & tactics in eCommerce in 2021.