Services
Our disciplines start & end with the core components needed to drive growth for eCommerce brands.
Technical SEO
Technical SEO is the foundation upon which any robust search strategy is built. We’ll optimise your site & ensure it is structured correctly, crawlable & simple to index. Everything you need to make the boat go faster.
Content
We strive to create content that drives long term search visibility & measurable ROI. We combine data & creativity to continually push campaign boundaries & ask the right questions within the balance of wider strategic objectives.
Digital PR
Backlinks from authoritative, topical sites are the secret sauce of any successful SEO strategy. We’ll leverage existing press relations, data & creative outputs to land press placements that’ll supercharge your rankings.
Paid Social
We strategise, deploy & manage data-driven Paid Social advertising campaigns. Bringing a campaign to life requires relentless cohesion of technical & creative talent. Our sprint methodology allows us to balance short & long term CPA goals.
Paid Search
We combine technical expertise & marketing nous to drive click through rates & slash CPCs. Over the last decade we’ve built our own proprietary Paid Search framework to maximise incremental gains & value creation.
Conversion Rate Optimisation
We expect all creative & technical talent to identify, implement & track A/B tests in accordance with the revenue & or KPI targets. It is this relentless focus on losing battles & winning the war approach to CRO that makes our work so successful.
Engineering
We thrive on modern frameworks yet appreciate the legacy transitions at play & so our setup is versatile to help brands through whatever their next leap looks like. From leading platform migrations to fine tuning site speed, we’ve built an engineering department that specialise in Shopify, Magento & Woo Commerce.
Expertise
Our knowledge base spans across all major eCommerce platforms.
Once considered viable only for small businesses, Shopify has made a quantum leap in the features & flexibility it offers high growth brands. The platform covers many of the SEO basics but there is room for improvement. Our prowess with Shopify enables us to make extensive configurations to URL structure, categorisation & speed fundamentals.
Magento offers a robust mid to enterprise range platform with endless functionality, but in order to maximise its potential it must be configured by an expert. Out of the box, Magento’s default navigation, filter options & site speed performance are sub-optimal. We specialise in Magento 2 migrations, replatforming & codebase upgrades to unlock its true potential.
A cost effective, highly flexible open source eCommerce system that goes hand-in-hand with Wordpress. WooCommerce is understandably the go-to choice for many brands. It covers the SEO fundamentals, but our in-depth knowledge of plugins & rigorous frameworks will enable us to fine tune your store & drive increased conversions along the funnel.
Optimisation
The search ranking factors we optimise...
Site Speed
Rapidly loading pages are integral to ranking well on Google. Whilst you may be satisfied with how your site loads, often it won’t adhere to the latest search guidelines & there's room for fine tuning. We’ll partner with your developer to ensure your site fetches, renders & performs optimally, passing Lighthouse & Core Web Vitals checks with flying colours.
Codebase
Serving script libraries, creative assets & interactive elements in an agile, easily indexable way can be the difference between languishing in the nether regions & gaining the top three click through positions in the SERPs. We’re experienced in the intricacies of streamlining source code across all of the major E-commerce platforms to deliver fast, nimble, conversion focused sites.
Architecture
How your site’s navigation & page hierarchy are structured can significantly enhance how search engines fetch, crawl, index & rank your content. An illogical, confusing structure means your priority content & transactional pages may not be surfaced in organic rankings. We’ll map & reconfigure your site architecture to ensure it flows logically & prioritises your most important pages.
Crawlability
Highlighting the pages you want to rank well is as important as culling low value pages that are of no interest to users. Over time, site template pages, redundant categories & old blog articles tend to accrue & limit the value of your core categories & products. We’ll dig into Search Console & crawl your site weekly, clearing out the cobwebs & finding crawl efficiencies.
Conversion
Driving highly targeted traffic to your site is ultimately futile if there are hindrances that stop users progressing along the conversion funnel. We’ve developed a platform agnostic framework to analyse your funnel, improve usability, boost accessibility & enhance user experience to increase your conversion rate.
Keywords
Keywords are the foundation of on-page optimisation. They are still one of the strongest signals search engines use to interpret what a particular page contains & rank it accordingly. However, it’s not about deploying the highest volume keyphrases, rather picking your battles wisely. We’ll establish the most relevant & winnable keyphrases to target for each page.
Content
Google’s E-A-T guidelines (Expertise, Authority, Trust) underpin all of our content strategies. The level of detail your site provides is often the difference between a bounce & a sale. We’ll craft copy & content that enlightens, informs & converts whilst adhering to the latest search quality guidelines.
Images
One of the biggest challenges in designing for SEO is striking the balance between high resolution images & optimal performance. Tagging images for discoverability has never been more important from both an image ranking & accessibility standpoint. Together with your team, we’ll build a scalable asset library for search.