Iakoe x Desmond & Dempsey
Overview
Inspired by Sunday mornings & travels around the world, luxury pyjama brand Desmond & Dempsey’s hand-painted prints are the perfect fit for the notebooks & sketchbooks of your next adventures. All designs are monogrammable, just like the brand’s PJs. Desmond & Dempsey engaged us to optimize their Shopify store to improve profitability. Here’s a breakdown of some of the tactics that we deployed…
- Conversion rate optimization
- User experience design
PDP optimization
We added all available color options to the PDP to reduce the number of steps users take to view & select their desired color. By streamlining the user journey & enhancing the shopping experience it will reveal options users may not have known were available, appealing to more users & increasing conversions.
Addition of add to bag on mobile collections
We added the option for users to directly add products to their bag from the collection pages to reduce friction in the user journey, increase convenience, & ultimately improve the add-to-bag & conversion rates by eliminating the need for users to navigate to individual PDPs before adding items to their bag.
Static banner messaging
We replaced the existing scrolling banner with a static free shipping message on the collection & PDPs, to increase clickthrough rates on collection pages & add-to-cart actions. Now users have a clearer & more prominent visibility of the free shipping offer without the distraction of a moving banner.
Results
PAGE SPEED INSIGHTS SCORE
DESKTOP CONVERSION RATE
MOBILE CONVERSION RATE
