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Iakoe x Desmond & Dempsey

Case study

Overview

Inspired by Sunday mornings & travels around the world, luxury pyjama brand Desmond & Dempsey’s hand-painted prints are the perfect fit for the notebooks & sketchbooks of your next adventures. All designs are monogrammable, just like the brand’s PJs. Desmond & Dempsey engaged us to optimize their Shopify store to improve profitability. Here’s a breakdown of some of the tactics that we deployed…

Scope of Work
  • Conversion rate optimization
  • UX design
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01

PDP optimization

We added all available color options to the PDP to reduce the number of steps users take to view & select their desired color. By streamlining the user journey & enhancing the shopping experience it will reveal options users may not have known were available, appealing to more users & increasing conversions.

02

Addition of add to bag on mobile collections

We added the option for users to directly add products to their bag from the collection pages to reduce friction in the user journey, increase convenience, & ultimately improve the add-to-bag & conversion rates by eliminating the need for users to navigate to individual PDPs before adding items to their bag.

03

Static banner messaging

We replaced the existing scrolling banner with a static free shipping message on the collection & PDPs, to increase clickthrough rates on collection pages & add-to-cart actions. Now users have a clearer & more prominent visibility of the free shipping offer without the distraction of a moving banner.

Results

83/100

PAGE SPEED INSIGHTS SCORE

+77%

DESKTOP CONVERSION RATE

+112%

MOBILE CONVERSION RATE

"iakoe been a fantastic partner. They are easy to work with & treat your business like it is their own. They're extremely diligent & have a high level of technical capability, which is hard to find in this space.”
JOEL JEFFERY
JOEL JEFFERY
CO-FOUNDER & CEO