Iakoe x Flamingo Estate
Overview
High atop the hills of Los Angeles, hidden by a lush orchard & dense gardens, Flamingo Estate is a pleasure-obsessed home of sun-worship, folk mythologies, & psychedelic remedies grown only by farmers they know & trust. The brand engaged us to lead their conversion rate optimization strategy, UX design & testing campaigns. Here’s a breakdown of some of the tactics that we deployed…
- Search engine optimization
- Conversion rate optimization
Landing page design & optimization
We designed & developed landing pages to support the brand’s paid media acquisition campaigns & ran A/B tests to continually drive incremental lifts across each page, decreasing CAC & improving ad spend efficiency.
Mini-cart optimization
We redesigned & launched a new mini-cart with a focus on testing cross-sells to improve AOV & Estate Membership subscriptions which are the brand’s most important customer cohort from a LTV perspective.
PDP optimization
We analyzed heatmap & scroll depth data to understand how user’s were behaving on the PDP’s. We hypothesized that the amount of text on the page was hindering how many users were adding a product to their cart due to scroll depth required to reach the button. Shopper’s need to quickly understand a brand’s value proposition & why it is superior to other options they’re considering. We redesigned the page to have less copy visible to the user (unless they clicked an accordion) & added the product’s USPs below the add to cart button to ensure they were displayed prominently.
