Prior to working with us, Maude had already created a best in class editorial experience but the content calendar had been determined by instinct & not informed by keyword data. Combining both would enable them to exponentially scale their organic search traffic & maximise the ROI of their investment in content. We used Google Search Console data to analyse the clicks & impressions across all historic article pages over the past 6 month period. Based upon how each piece had performed we then bucketed the URLs into a content optimisation roadmap that focused on quick wins, short term & long term optimisation opportunities (along with consolidate & noindex based on pieces that were too similar or not driving any clicks or impressions). Maude had hundreds of articles & we wanted to ensure our strategy focused on finding the fastest route to value. We prioritised working to the cadence of 16 content optimisation briefs per month, providing the editorial team with recommendations for each piece that included technical updates, additional subtopics, keywords & contextual linking suggestions.