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Iakoe x Ring Concierge

Case study


Ring Concierge is a leading luxury jeweller committed to designing for women, by women. In an industry that has been historically dominated by men, the brand has led the way in designing forever pieces that are both inspirational and attainable. Ring Concierge engaged us to lead both their conversion rate & organic search optimization strategies. Here’s a breakdown of some of the tactics that we deployed…

Scope of Work
  • User experience design
  • Web development
  • Search engine optimization
  • Conversion rate optimization
Live Site
Rc new lg Rc new lg

A customer-centric experience

We focused on providing a customer centric experience to users from the moment they land. Virtual Try On was integrated to give shoppers a chance to test products before purchasing & live chat is available to help customers find the right products & answer common questions.


Overhauling the size guide experience

The legacy size guide was clunky & unfit for a leading luxury retailer. As such a critical part of the shopping experience we overhauled the design to make the experience feel intuitive & seamless by providing users with visual instructions as to how they could measure their ring size & various methods they could use to do so.


Balancing UX & SEO

Ring Concierge’s PDPs require detailed information such as diamond type, setting & grading. We needed to balance brand, user experience & ensuring the pages were structured optimally for SEO. Previously the information had been served to users in the form of a popup slider which wasn’t crawlable by search engines & meant that the page wasn’t being indexed for many of the long tail keywords the brand was targeting (& as such missing out on a significant amount of organic traffic). We designed icons with drop down accordions above the fold to ensure users could quickly navigate to the information they needed & optimized the accordion text for long tail search queries.



YoY Organic Revenue




Conversion Rate

iakoe have been fundamental to our DTC success leading our UX, CRO & SEO. Their professionalism & creativity are second to none.
Nicole Wegman
Nicole Wegman