Sol de Janeiro’s is a Brazilian inspired beauty brand that creates products that celebrate the lush, natural diversity of the country. Their formulas combine luscious textures & delicious fragrances that transport you to that blissful peak summer feeling. The brand engaged us to lead their organic search strategy & optimize their website to drive non-brand traffic. Here’s a breakdown of some of the tactics that we deployed…
The brand’s information architecture was hindering their ability to distribute their overall domain authority throughout the site. A number of key pages were 4 clicks away from the homepage (or not linked at all) which meant that search engines were finding it difficult to locate & index them. We implemented a mega-nav architecture to maximise crawl budget & ensure both users & search engines could reach any page in 2 clicks or less.
We conducted an in-depth keyword, competitor, & content gap analysis to identify quick win & longer term target keywords, whilst also mapping out educational topics that users were actively searching for online. The content pillars we implemented combined trend-led pieces, how-to’s, seasonal beauty tips & sustainability specific topics.
We implemented content hubs onsite to improve UX by serving content that was easy for both users & search engines to find. We also connected hub pages & subpages using relevant internal links to help build semantic relationships between the content to boost topical authority.
Get in touch with us directly.