Iakoe x WNU

Analytics audit

Brief

With Nothing Underneath engaged us to audit their eCommerce tracking & optimise their account to provide true reporting intelligence.

YoY Growth

Over the past 12 months WNU have gone through a period of rapid growth but their Google Analytics account hadn’t been audited since the brand launched & required immediate optimisation to support their growth ambitions for 2023.

640%

Goal Tracking

27%

A high percentage of WNU’s eCommerce objectives were not tracked as Goals or Events & their existing Event tracking was not configured in a way that was easy to digest when it came to reporting.

Monthly Report

We setup data studio reporting to ensure the brand could analyse their key metrics with ease & make informed marketing decisions in a fraction of the time.

Bot Traffic

Bot Traffic was skewing the data & inflating bounce rates. We implemented bot filtering to ensure the data was accurate across all channels.

Assisted Conversions

243

Assisted conversions hadn't been taken into consideration in the brands monthly reports. We optimised data studio to ensure none of this commercial value was overlooked.

“

iakoe has been fundamental in growing our DTC business. The world of digital agencies can be murky & finding iakoe has been a complete game changer. Communicative, clear & engaged, the team are a total pleasure to work with & deliver results. They are not only excellent at what they do but they also genuinely care about our business & it shows. I couldn't be happier.

”

Pip Durell

Founder

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