Introducing DTC Insights - UX & CRO learnings from real purchases
WNU's Google Analytics was misattributing conversions, revenue & traffic across multiple channels. Inaccurate data was inevitably hindering the brand's ability to make informed decisions. We overhauled their eCommerce tracking & optimised their account to provide true business intelligence.
Over the past 12 months WNU have gone through a period of rapid growth but their Google Analytics account hadn’t been audited since the brand launched & required immediate optimisation to support their growth ambitions for 2023.
A high percentage of WNU’s eCommerce objectives were not tracked as Goals or Events & their existing Event tracking was not configured in a way that was easy to digest when it came to reporting.
We setup data studio reporting to ensure the brand could analyse their key metrics with ease & make informed marketing decisions in a fraction of the time.
Bot Traffic was skewing the data & inflating bounce rates. We implemented bot filtering to ensure the data was accurate across all channels.
Assisted conversions hadn't been taken into consideration in the brands monthly reports. We optimised data studio to ensure none of this commercial value was overlooked.