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Iakoe x WNU

Auditing GA

Brief

WNU's Google Analytics was misattributing conversions, revenue & traffic across multiple channels. Inaccurate data was inevitably hindering the brand's ability to make informed decisions. We overhauled their eCommerce tracking & optimised their account to provide true business intelligence.


YoY Growth

Over the past 12 months WNU have gone through a period of rapid growth but their Google Analytics account hadn’t been audited since the brand launched & required immediate optimisation to support their growth ambitions for 2023.

640%

Goal Tracking

27%

A high percentage of WNU’s eCommerce objectives were not tracked as Goals or Events & their existing Event tracking was not configured in a way that was easy to digest when it came to reporting.

Monthly Report

12

We setup data studio reporting to ensure the brand could analyse their key metrics with ease & make informed marketing decisions in a fraction of the time.

Bot Traffic

7%

Bot Traffic was skewing the data & inflating bounce rates. We implemented bot filtering to ensure the data was accurate across all channels.

Assisted Conversions

243

Assisted conversions hadn't been taken into consideration in the brands monthly reports. We optimised data studio to ensure none of this commercial value was overlooked.

iakoe has been fundamental in growing our DTC business. The world of digital agencies can be murky & finding iakoe has been a complete game changer. Communicative, clear & engaged, the team are a total pleasure to work with & deliver results. They are not only excellent at what they do but they also genuinely care about our business & it shows. I couldn't be happier.
Pip Durell
Pip Durell
Founder

Contact Us

Get in touch with us directly.
hello@iakoe.com | Tel: 0131-516-2168