Overview

Happy Aging is a wellness brand co-founded by Martha Graeff & Harvard-trained physician Dr. Daniel Yadegar. The brand focuses on redefining women's longevity through science-backed, ingestible supplements & personalized health diagnostics. Happy Aging engaged us to design & build their new store on Shopify 2.0.

Scope of Work

User experience design
Theme development

Live Site

happyaging.com

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01

Moving to Shopify 2.0

Happy Aging’s legacy site was hindering their ability to move quickly, make changes without developer support & the pain it was causing the team had become unbearable. We redesigned & rebuilt their store using Online Store 2.0 to give them full control over content, layout, & storytelling. The migration allowed for modular, customizable sections on every page, enabling faster updates without developer input.

02

Improving PDP conversion rates

We redesigned & rebuilt the product detail pages to clearly communicate their science-backed value propositions & increase the conversion rates of these pages. The new PDPs highlight key benefits—such as cellular health, longevity, & clinical ingredients—through scroll-based storytelling & visual icons. We introduced sticky add-to-cart buttons, trust-building elements like reviews & certifications, & an intuitive layout that simplifies complex wellness concepts.

03

Distilling the science

The original science pages we too complex. We overhauled them to translate complex medical research into a clear, beautiful, & engaging user experience. Clinical data, biomarker insights, & ingredient functions are broken into digestible sections, supported by custom icons, interactive modules, & concise expert-backed copy. The design ensures users feel informed, not overwhelmed—communicating expertise without sacrificing clarity or visual appeal. This thoughtful UX approach reinforces trust, elevates the brand’s authority in the longevity space, & helps users understand how Happy Aging’s products support cellular health & graceful aging.

Results

+89%

Mobile Conversion Rate

+42%

CART TO CHECKOUT CONVERSION

+52%

CONVERSION RATE

“

iakoe has been an exceptional partner—collaborative, dependable, & truly invested in our success. They treat our business as their own, bringing a rare combination of diligence & deep technical expertise that's hard to come by.

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