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Shopify SEO

Shopify SEO Services

Out-of-the-box themes cover many of the basics but still have their limitations. Our team of Shopify SEO experts will unlock the true organic search potential of your store. Our services include;


Technical SEO

Technical SEO is the foundation upon which any robust search strategy is built. We’ll optimize your site & ensure it is structured correctly, crawlable & simple to index. Everything you need to make the boat go faster.


Keyword Research

Work with our team to conduct strategic keyword research projects to influence your website architecture or guide your strategy with an informed view of the search landscape, what your competitors are targeting & the opportunities to exploit.



We strive to create content that drives long term search visibility & measurable ROI. We combine data & creativity to continually push campaign boundaries & ask the right questions within the balance of wider strategic objectives.


Penalty Recovery

Suffered a sudden drop in organic traffic? We can diagnose on-site & backlink profile issues & guide you through the reconsideration request process if you have a Google penalty. Our team will develop a penalty recovery strategy & get you back on track.


Shopify SEO specialists
Shopify technical expertise
Design-led SEO tactics
Shopify partner agency
Competitive pricing

Shopify SEO FAQs

Yes, Shopify is generally considered good for SEO in comparison to other platforms. Shopify provides a solid foundation for SEO practices and offers various tools and features to help optimize your online store for search engines. Some reasons why Shopify is considered good for SEO include:

  • User-Friendly Structure:

Shopify has a user-friendly platform with clean and SEO-friendly URL structures, making it easier for search engines to crawl and index your site.

  • Mobile Responsiveness:

Shopify themes are designed to be mobile-responsive, which is crucial for SEO, as Google considers mobile-friendliness as a ranking factor.

  • Page Speed Optimization:

Shopify's infrastructure is optimized for speed, and it provides tools to help you optimize your images and other elements for faster loading times, which is essential for SEO.

  • Built-In SEO Features:

Shopify comes with built-in SEO features, such as customizable title tags, meta descriptions, and header tags, allowing you to optimize your content for relevant keywords.

  • SSL Security:

Shopify provides SSL security for all its stores, which is a positive signal to search engines and can contribute to better rankings.

  • Canonical Tags and Redirects:

Shopify automatically generates canonical tags and manages redirects, helping to avoid duplicate content issues and ensuring a smooth user experience.

  • App Integrations:

There are various SEO-related apps available in the Shopify App Store that can further enhance your store's SEO capabilities, including tools for keyword research, structured data, and more.

While Shopify offers a strong foundation for SEO, success ultimately depends on how well you optimize your individual product pages, content, and overall website structure. Regularly updating your content, monitoring analytics, and staying informed about SEO best practices will contribute to the ongoing success of your Shopify store in search engine rankings.

Our Shopify SEO services start at $5,000 per month for technical SEO, content briefing & strategy. A separate budget is required for content creation.

Investing in SEO for a Shopify store can yield various benefits that contribute to the overall success and growth of the business. Here are some key advantages:

  • Increased Visibility and Traffic:
    • SEO helps your Shopify store rank higher in search engine results, making it more visible to potential customers.

    • Higher visibility leads to increased organic traffic, as users are more likely to click on one of the top results.

  • Enhanced User Experience:
    • SEO involves optimizing the structure and content of your website, leading to an improved user experience.

    • A well-optimized site is more likely to be user-friendly, with faster loading times and mobile responsiveness, contributing to a positive user experience.

  • Builds Credibility and Trust:
    • Websites appearing at the top of search results are often perceived as more credible and trustworthy by users.

    • SEO helps establish your Shopify store as an authority in your industry, building trust among potential customers.

  • Targeted Traffic and Audience:
    • SEO allows you to target specific keywords and phrases relevant to your products or services.

    • By optimizing for relevant keywords, you attract users actively searching for what your Shopify store offers, resulting in more qualified and targeted traffic.

  • Cost-Effectiveness:
    • Compared to paid advertising, SEO is a cost-effective long-term strategy for generating organic traffic.

    • While it may require an initial investment, the ongoing benefits can lead to sustained traffic without the continuous expense of paid advertising.

  • Improved Conversion Rates:
    • Optimizing your site for search engines often involves improving its overall structure, content, and user experience.

    • A well-optimized site is more likely to convert visitors into customers, contributing to higher conversion rates.

  • Insights and Analytics:
    • SEO tools provide valuable insights into user behavior, keyword performance, and other critical metrics.

    • These analytics can inform your marketing strategy, helping you make data-driven decisions to further optimize your Shopify store.

  • Competitive Advantage:
    • By investing in SEO, you stay competitive within your industry.

    • Outranking competitors in search results positions your store in front of potential customers and can lead to a larger market share.

The time it takes to see SEO results from your investment can vary significantly and depends on various factors such as;

  • Website Age and History:
    • New websites might take longer to see results compared to older, established sites. Search engines often trust older domains with a history of consistent content and user engagement.

  • Competition in Your Niche:
    • The level of competition in your industry or niche can impact how quickly you see results. Highly competitive markets may require more time and effort to rank prominently in search engine results.

  • Current SEO State:
    • If your website already has a solid SEO foundation, you might see results more quickly. Conversely, if your site has significant SEO issues, it may take more time to address and improve.

  • Content Quality and Freshness:
    • High-quality, relevant content that is regularly updated can positively impact SEO. Search engines reward fresh and valuable content, so consistent efforts in this area can lead to quicker results.

  • Technical SEO Factors:
    • Technical aspects of SEO, such as site speed, mobile optimization, and proper indexing, play a role in how quickly search engines recognize and rank your content. Addressing technical issues promptly can expedite results.

  • Backlink Profile:
    • The quality and quantity of backlinks to your site influence SEO. Building a healthy backlink profile takes time, and the impact on rankings may be gradual.

  • Keyword Competitiveness:
    • Highly competitive keywords may take longer to rank for compared to less competitive ones. Long-tail keywords or niche-specific keywords might yield quicker results.

  • Consistency of Efforts:
    • SEO is an ongoing process. Consistent efforts in content creation, optimization, and link-building contribute to sustained improvement over time.

  • Algorithm Changes:
    • Search engine algorithms are frequently updated. Changes in algorithms can impact rankings, and it may take some time for your site to adjust to these updates.

  • Local SEO vs. Global SEO:
    • If your business is local, focusing on local SEO efforts may yield quicker results as you compete in a smaller geographic area.

As a general guideline, you might start to see some improvements in a few weeks to a few months, but substantial results often take several months to a year. SEO is a long-term strategy, and patience is key. Regularly monitoring performance, making data-driven adjustments, and staying informed about industry best practices will contribute to sustained success in search engine rankings.

Better SEO for your Shopify store can drive more sales through several key mechanisms:

  • Increased Visibility:

    Improved SEO means higher rankings in search engine results. When your store appears on the first page or at the top of search results, it increases visibility and exposes your products to a larger audience.

  • Targeted Traffic

    Effective SEO involves optimizing for relevant keywords that align with your products. This attracts users actively searching for items you offer, leading to more targeted and qualified traffic. These users are more likely to convert into customers.

  • Trust and Credibility

    A well-optimized Shopify store with quality content and a user-friendly experience builds trust and credibility with potential customers. When users find your site easily and see it as a reliable source, they are more inclined to make purchases.

  • Better User Experience

    SEO involves optimizing not just for search engines but also for user experience. A well-structured and easily navigable site, fast loading times, and mobile responsiveness contribute to a positive user experience. Satisfied visitors are more likely to stay on your site, explore products, and make purchases.

  • Competitive Edge

    In the highly competitive e-commerce landscape, superior SEO gives you a competitive edge. Outranking competitors in search results means potential customers are more likely to choose your store over others.

  • Optimized Product Pages

    SEO involves optimizing product pages with compelling and relevant content, high-quality images, and clear calls-to-action. This optimization not only attracts search engines but also entices visitors to make purchases.

  • Social Proof and Reviews

    SEO efforts often extend to managing online reviews and social proof. Positive reviews and social credibility contribute to better search rankings and instill confidence in potential customers, encouraging them to complete their purchases.

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