Conversion rate optimization
SHOPIFY CRO SERVICES
We help brands to unlock more profit from their store through testing. We follow a 6-phase approach:
Auditing
We’ll audit your site to identify how users are behaving & identify friction points in the data.
We’ll then translate these insights into clear, prioritized opportunities to improve conversion & revenue per user.
Strategy
Together, we’ll set KPIs & develop a testing strategy that is focused on finding the fastest route to value.
This ensures every experiment is aligned to with the broader business objectives.
Planning
A test plan will be created for each test that details the hypothesis, test type & test design variants.
This provides clarity on what we’re testing, why it matters, & how success will be measured.
Development
We’ll build each test & prepare a preview theme for you to review prior to the test being pushed live. This allows for stakeholder feedback & ensures everything is approved before launch.
Results
A report will be created for each test detailing the results & recommended next steps. We’ll use these insights to inform future experiments & continuously improve performance.
Deployment
All winning tests will be pushed to the live theme. Then onto the next test. This creates a continuous cycle of testing, learning, & incremental growth.
EXAMPLE TESTS
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Test descriptionImprove product discovery by aligning collection filtering with how customers naturally think about products through sensory experiences.
HypothesisIntroducing filters based on “smells like, tastes like, feels like” will align product discovery with how customers naturally think about sensory experiences, making the collection easier & more intuitive to browse.
As a result, users will find relevant products faster, increasing conversion rate & revenue per user.ResultsThis test drove an uplift of +2.19% in revenue per visitor & +4.09% AOV.
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Test descriptionUpdate the mobile PDP to feature a stick-to-scroll add-to-bag CTA that displays when a user scrolls down the page.
HypothesisWe expect to provide users with enhanced visibility & accessibility to the CTA, thereby increasing the likelihood of add-to-bag & purchase events.
ResultsThis test drove an uplift of +16% in add to bag & +3% in purchases.
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Test descriptionUpdate the PDP to show all available color options for the product so users do not have to leave the page to explore other available options.
HypothesisWe expect to increase both the add-to-bag & purchase conversion rates by reducing the number of steps users need to take to view & select their desired color.
ResultsThis test drove an uplift of +13% in conversion rate & +15% in revenue per visitor.
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Test descriptionFeature a carousel that highlights the brand’s best reviews & related product image rather than “best sellers”.
HypothesisWe expect users will find the content more engaging, leading to higher clickthrough rates to PDPs, resulting in an increase in both add to bag actions & purchases.
ResultsThis test drove an uplift of +8% in conversion rate & +13% in revenue per visitor.
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Test descriptionAdd a filter experience to the collections pages to ensure users can easily filter pages & identify the product they are looking for.
HypothesisWe hypothesize that it will improve how easily users can find products of interest, increasing click-through rates to PDPs, add-to-bag events, & purchases.
ResultsThis test drove an uplift of +11% in add to bag & +6% in purchase rate.
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Test descriptionGamify the mini-cart experience to encourage bundling with prominent discounts shown to users to reinforce the value of their savings.
HypothesisWe hypothesize that by prominently showing discounts in the mini-cart it will encourage users to bundle products which will significantly increase AOV & revenue per visitor.
ResultsThis test drove an uplift of +11% in average order value & +14% in revenue per visitor.
