Overview

Maude is a modern intimacy & sexual wellness brand founded in 2018 by Éva Goicochea & Dakota Johnson with the mission to destigmatize sex through quality, simplicity, & inclusivity. Starting with a thoughtfully curated launch collection—condoms, lubricants, & a sleek personal massager—the brand has since expanded into bath, body, & mood-enhancing essentials designed for all bodies. Maude engaged us to redesign & rebuild their Shopify store on 2.0 to improve both conversion rates & theme flexibility to decrease their reliance on a development team.

Scope of Work

User experience design
Theme development

Live Site

getmaude.com

01

Moving to 2.0

We upgraded Maude’s theme to Shopify 2.0 to give their team more flexibility, control, & speed across their site. With a growing product line and a strong emphasis on visual storytelling, 2.0’s modular sections allowed us to build more dynamic, on-brand pages without relying on developers for every update.The upgrade enabled faster content updates, improved performance on mobile, & a scalable foundation for future campaigns.

02

Balancing brand & conversion

We redesigned the PDP to strike the right balance between brand storytelling & conversion performance. By leading with clear product benefits, surfacing key ingredients upfront, & reducing scroll depth—especially on mobile—we created a faster, more intuitive shopping experience. The new layout removes unnecessary clutter while preserving Maude’s clean, elevated aesthetic, allowing users to absorb information quickly & make confident purchase decisions. This streamlined approach improves clarity without compromising brand integrity, making the PDPs feel both beautifully designed & performance-driven.

03

Unlocking revenue from content

We optimized The Maudern—Maude’s editorial pltform—to prioritize email capture as its primary conversion goal, aligning content performance with measurable outcomes. Instead of relying solely on organic traffic as a success metric, we implemented strategic email capture points throughout articles, including contextual sign-up prompts & embedded forms designed to convert readers into subscribers. This shift allows Maude to justify ongoing investment in content by tracking the value of each subscriber & calculating conversion rates from content engagement. By turning storytelling into a performance channel, The Maudern now fuels list growth & supports long-term customer acquisition with tangible ROI.

Results

+53%

Conversion Rate

+253%

Email Subscribers

+39%

Mobile Conversion Rate

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Often when you hire an agency, you don't necessarily always feel like they ask all they all the right questions or they're really looking holistically at the whole world you're building & iakoe do that. They teach us more about our potential than even we see at times. The level of expertise they bring to the table gives us so much more value than I ever thought we could get without an in-house hire.

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