Iakoe x Timebeam
Overview
Timebeam is a skincare brand founded by Dr. Lamees Hamdan, an integrative medicine doctor. The brand focuses on promoting skin longevity through a combination of topical skincare products & ingestible supplements. Timebeam's approach emphasizes enhancing the skin's health span—ensuring it functions youthfully & healthily for as long as possible. The brand engaged us to design & build their new store ahead of their official launch.
- User experience design
- Theme development
Performance without compromise
We built Timebeam’s site on a custom Shopify 2.0 theme to enhance functionality, improve performance, & reduce long-term operational costs. By leveraging the flexibility of Shopify’s 2.0 architecture, we developed modular, reusable components that empower the Timebeam team to update content, launch new products, & make design changes independently—without relying on a development agency for every update. This approach not only improves site speed & scalability but also significantly decreases the cost of ownership by putting control back in the hands of the internal team.
Targeting generation alpha
To resonate with Generation Alpha’s aesthetic preferences & digital fluency, we crafted a bold, distinctive user experience for Timebeam that blends vibrant color palettes with unexpected design moments. The use of saturated tones, dynamic gradients, & playful interactions creates an energizing, visually rich environment that feels fresh & future-facing. Every touchpoint—from animated icons to scroll-triggered effects—is designed to capture attention & invite exploration, reflecting the curiosity & high design standards of a younger, digitally native audience. The result is a brand experience that feels both scientifically credible & culturally relevant.
Communicating the science
We designed Timebeam’s pages to communicate the brand’s deep scientific knowledge & roots into a clear, engaging, and visually compelling user experience. Clinical data, studies, and ingredient functions were organized into digestible sections, enhanced with custom icons, interactive modules, and concise, expert-backed copy. The result is an experience that informs without overwhelming—balancing scientific credibility with intuitive design. This thoughtful UX approach strengthens trust, reinforces Timebeam’s authority and helps users understand how each product supports skin longevity.
Results
CAC
CART TO CHECKOUT CONVERSION
CONVERSION RATE
