Iakoe x TULA
Overview
TULA is a brand that focuses on combining probiotics & superfoods to formulate products that aim to balance & improve skin health. Founded by Dr. Roshini Raj, a gastroenterologist with a background in internal medicine, TULA emphasizes the importance of maintaining a healthy microbiome for overall skin health & beauty. The brand offers a variety of skincare products including cleansers, serums, moisturizers, & masks, all designed to be gentle yet effective for all skin types. TULA engaged us to migrate their store from Sanity to Shopify Plus.
- Migration to Shopify
Pre-migration planning
Our team conducted an extensive audit of TULA’s Sanity setup to identify all critical content elements, data schemas, & integrations that supported their operational & marketing efforts. We developed a comprehensive migration strategy that included mapping content types from Sanity to Shopify Plus, ensuring that all product information, blog content, & customer data would seamlessly transition without loss of functionality or SEO rankings. To mitigate risks, we established clear communication channels between technical teams & stakeholders, outlining responsibilities & timelines.
Platform customisation & setup
We focused on tailoring the platform to meet the specific needs of TULA’s dynamic product lineup & content-driven marketing approach. Working with TULA’s in house team, we scoped a custom theme that utilized Shopify Plus’s advanced features & extensive app ecosystem to enhance functionality, such as integrating a robust content management system to replace Sanity & deploying specialized apps for improved customer loyalty programs & personalized shopping experiences.
Data migration & testing
We utilized sophisticated migration tools to transfer extensive datasets, including customer profiles, product details, & historical transactions, from Sanity to Shopify Plus. Each piece of data was carefully mapped & tested to maintain continuity & accuracy. Rigorous testing protocols, including unit testing, integration testing, & user acceptance testing (UAT), were employed to ensure that the new system met all operational requirements & provided a seamless user experience. We also implemented comprehensive SEO strategies during the migration to preserve TULA's search rankings. This meticulous approach to data migration & testing helped prevent potential disruptions during the transition, enabling a smooth go-live and ensuring that the brand could continue to operate efficiently without impacting user satisfaction.
Results & impact
Notably, the website's performance saw an impressive 50% reduction in load times, markedly improving the user experience & decreasing bounce rates. This improvement in site performance was complemented by a 30% increase in conversion rates, thanks to a more streamlined & user-friendly checkout process provided by Shopify Plus. Additionally, the transition led to a dramatic improvement in operational efficiency, allowing the TULA team to manage their operations with greater ease & reducing the reliance on external agency resources.
Results
Page speed insights score
ecommerce conversion rate
return on investment
