Iakoe x Credo
Overview
Credo Beauty focuses on clean & sustainable beauty products. It was founded with the commitment to providing products that are free from harmful ingredients, ensuring that everything they offer meets strict criteria for health & environmental responsibility. The brand is renowned for its emphasis on transparency in its product labeling & partners with brands that align with its ethical & sustainability standards. Credo engaged us to lead their migration to Shopify Plus from Magento.
- Migration to Shopify
Pre-migration planning
Initially, a comprehensive audit of Credo's Magento infrastructure was conducted to map out all custom features, third-party integrations, & data dependencies. This audit facilitated the creation of a detailed migration plan, tailored to address specific functionalities & business requirements while aligning all team members & stakeholders with the migration objectives.
Platform customization & setup
During the platform customization & setup phase of migrating Credo Beauty to Shopify Plus, careful attention was devoted to replicating & enhancing the functionalities previously available on Magento. The team leveraged Shopify Plus's extensive APIs & app ecosystem to ensure that every custom feature Credo required was meticulously implemented. A custom theme was created to reflect Credo’s unique aesthetic while optimizing for performance. Essential third-party apps were seamlessly integrated, ensuring that each component worked in harmony without disrupting the user experience. This setup phase was critical in maintaining Credo Beauty’s brand identity & operational capabilities.
Data migration & testing
We oversaw the transfer of all critical data, including product catalogs, customer databases, & historical order records. Automated tools were employed to facilitate accurate & efficient data transfer, preserving the integrity of all migrated information. Rigorous testing protocols were established, involving multiple rounds of user acceptance testing (UAT) & performance evaluations to confirm the functionality & stability of the new platform. Special attention was given to SEO preservation strategies to maintain Credo's search engine rankings post-migration.
Results & impact
The migration of Credo Beauty to Shopify Plus yielded significant improvements across several key performance indicators. Post-migration, the website experienced a remarkable 50% reduction in load times, which directly contributed to an enhanced user experience & a noticeable decrease in bounce rates. This improvement in site performance was complemented by a 30% increase in conversion rates, attributed to the more streamlined & user-friendly checkout process provided by Shopify Plus. Additionally, the shift to Shopify Plus significantly boosted operational efficiency, enabling the Credo team to manage their platform with greater ease & less reliance on external technical support.
Page speed insights score
ecommerce conversion rate
return on investment
