Iakoe x Credo
Overview
Credo Beauty is the leading destination for clean beauty, offering rigorously vetted products that meet some of the industry's highest standards for ingredient safety, sustainability, & transparency. As the business continued to grow, Credo partnered with us to lead the migration from Magento to Shopify Plus creating a faster, more scalable ecommerce platform while preserving the functionality, customer experience, & SEO equity the brand had built over many years.
- Migration to Shopify
Background
As one of the pioneers of clean beauty, Credo Beauty had built a sophisticated ecommerce operation on Magento, supported by years of custom development, third-party integrations, & operational workflows.
While the platform had served the business well, maintaining Magento had become increasingly complex. The team wanted a modern commerce platform that would simplify operations, improve site performance, & provide greater flexibility without sacrificing the custom functionality the business relied upon.
The migration needed to preserve every aspect of the customer experience while setting the business up for long-term growth on Shopify Plus.
The challenge
Migrating an enterprise ecommerce business is far more complex than moving products from one platform to another.
The first challenge was preserving functionality. Years of custom Magento development had created unique business logic, integrations, & workflows that needed to be replicated—or improved—within Shopify Plus.
The second challenge was data integrity. Product catalogs, customer accounts, historical orders, & business-critical information all needed to be transferred accurately while minimizing operational disruption.
Finally, protecting Credo's organic search performance was essential. The migration had to preserve years of SEO authority while ensuring customers experienced a seamless transition to the new platform.
The solution
We managed the migration as a structured end-to-end program, combining technical planning, platform engineering, & rigorous quality assurance to ensure a successful transition.
Comprehensive migration planning
Before development began, we conducted a detailed audit of Credo's Magento implementation, documenting custom functionality, third-party integrations, customer flows, & operational dependencies. This became the blueprint for the migration, ensuring every stakeholder aligned around the technical requirements & business objectives.
Shopify Plus built around the business
Rather than simply recreating the Magento experience, we rebuilt the storefront to take full advantage of Shopify Plus. A custom Shopify theme preserved Credo's premium brand experience while delivering significantly improved performance, easier content management, & a more streamlined customer journey.
Every critical integration was carefully implemented using Shopify Plus APIs & the platform's app ecosystem, ensuring operational continuity across fulfillment, merchandising, marketing, & customer experience.
Secure data migration
We oversaw the migration of the complete product catalog, customer database, order history, & associated business data using automated migration tools combined with extensive validation processes. Multiple rounds of testing ensured the accuracy of every dataset before launch.
Preserving search visibility
SEO preservation was a key priority throughout the migration. URL structures, redirects, metadata, structured data, & technical SEO best practices were carefully implemented to maintain Credo's search visibility while transitioning to Shopify Plus.
Enterprise-grade testing
Before launch, the new storefront underwent comprehensive user acceptance testing, performance testing, & cross-functional QA to ensure every customer journey, integration, & operational workflow functioned as expected.
The migration delivered significant improvements across both customer experience & operational efficiency.
Following the move to Shopify Plus, page load times decreased by 50%, creating a faster shopping experience that reduced bounce rates & improved customer engagement. The simplified purchasing journey contributed to a 30% increase in conversion rate, while the new platform dramatically reduced operational complexity, allowing the Credo team to manage content, merchandising, & day-to-day ecommerce operations with far less reliance on technical support.
Most importantly, Credo successfully transitioned from Magento to Shopify Plus without compromising customer experience, brand identity, or search visibility creating a scalable ecommerce foundation capable of supporting the brand's continued growth for years to come.
Results
Page speed insights score
ecommerce conversion rate
return on investment
