Iakoe x Nanushka

Nanushka is a contemporary fashion house founded on the belief that luxury should be both intentional & enduring. Established by Sandra Sándor in Budapest in 2006, the brand has become internationally recognized for its distinctive blend of Eastern European craftsmanship, relaxed tailoring, & innovative materials that challenge traditional notions of luxury. With collections that sit at the intersection of fashion, art, & culture, Nanushka has cultivated a global audience drawn to its thoughtful design philosophy & modern aesthetic.

As the brand continued to expand its global footprint, Nanushka partnered with us to increase its visibility across luxury fashion search. Rather than treating SEO as a purely technical discipline, we developed a strategy that reflected how customers discover designer brands through runway collections, styling inspiration, seasonal trends, celebrity influence, & editorial storytelling. By strengthening the relationship between the brand's content, collections, & commercial pages while improving technical performance & international search visibility, we helped organic search become a stronger driver of both brand discovery & qualified ecommerce traffic.