Generative engine optimization
Our Approach
We follow a 7 phase process to optimize your store for generative engines.
Product Data & Schema Audit
We audit every layer of your Shopify product data: attributes, variants, metafields, tags, specs, and content blocks. We identify missing or incomplete schema types such as Product, ProductGroup, FAQ, and Review. Our audit also evaluates your product feed, diagnosing gaps that prevent AI extraction and ensuring your store meets the data expectations of Google and OpenAI.
AI-Readable Content Blocks
We create structured content designed specifically for AI Overviews and chat-based shopping. This includes overview blocks, Q&A sections, specification tables, comparisons, pros/cons, and decision-support content. Every block is built to answer conversational queries directly—so AI systems can lift, extract, and cite your brand as the recommended option.
Product Data & Feed Enrichment
Your Shopify data is normalised and rebuilt for machine readability. We refine variant naming, rewrite product metadata, ensure consistent attributes, and enrich your feed so Google and OpenAI can interpret your catalogue clearly. The result: your products become easier for AI to compare, categorise, and recommend.
On-Page Optimization
We transform buying guides and collections into structured, AI-ready resources. This includes step-by-step sections, how-to content, glossaries, definitions, and FAQ schema targeting conversational queries. These pages become authoritative sources that AI assistants reference.
Entity Mapping & Internal Linking
We reorganise your site architecture using entity relationships: collections → sub-collections → products → concepts. This supports AI reasoning by clarifying how your products relate to each other and to the customer’s intent.
Implementation Support
We handle theme updates, metafield mapping, and structured data integration. If required, we work directly with your development team to ensure precise execution across your Shopify stack.
AI Visibility Reporting
We monitor your visibility across AI Overviews, ChatGPT Shopping citations, Perplexity references, and conversational search queries. Monthly reporting highlights wins, insights, and next-step improvements.
