Iakoe x Sol de Janeiro
Overview
Sol de Janeiro has become one of the world's fastest-growing beauty brands by bringing the warmth, confidence, & energy of the Brazilian lifestyle to body care, fragrance, & haircare. As the business expanded globally, the team partnered with us as its long-term Shopify development partner to continuously optimize the storefront, improve performance, & accelerate experimentation without compromising the premium brand experience.
- Theme development
Background
Sol de Janeiro's rapid growth created new opportunities & new challenges for its ecommerce experience.
With millions of customers visiting the storefront, even small UX improvements could have a meaningful impact on conversion, customer retention, & lifetime value. The internal ecommerce team had an ambitious experimentation roadmap but needed a trusted Shopify partner capable of rapidly designing, developing, testing, & deploying new features while maintaining the quality expected from a global beauty brand.
Rather than treating the website as a finished product, the objective was to establish a continuous optimization program where every improvement was measured against commercial performance.
The challenge
The first challenge was product discovery.
As the catalog continued to grow, customers needed faster, more intuitive ways to browse products while making it easier for returning shoppers to engage with the brand's loyalty program.
The second challenge was execution speed. With a constant pipeline of CRO initiatives, new functionality needed to move from concept to production quickly without disrupting the customer experience or slowing internal teams.
Finally, maintaining exceptional site performance remained critical. Every new feature needed to support the brand's testing roadmap while preserving fast load times, smooth interactions, & a premium shopping experience across every device.
The solution
We became an extension of Sol de Janeiro's ecommerce team, providing ongoing Shopify development focused on performance, experimentation, & continuous optimization.
A smarter navigation experience
We redesigned the site's navigation to improve product discovery while creating a more personalized experience for returning customers. The new navigation also integrates Sol Passport directly into the shopping experience, allowing customers to easily view & access their loyalty points without interrupting their journey.
Built for continuous experimentation
Working alongside the internal CRO team, we continuously scope, develop, test, & deploy new functionality aligned with the brand's optimization roadmap. This agile workflow allows new ideas to be validated quickly while maintaining the stability & performance expected of a global ecommerce experience.
Performance-first development
Every feature is built with performance in mind. Through ongoing code optimization, technical improvements, & site speed enhancements, we ensure the storefront remains fast, responsive, & reliable across desktop & mobile, creating a frictionless shopping experience that supports higher conversion.
A scalable Shopify partnership
Beyond individual features, we provide a long-term development partnership that allows Sol de Janeiro to continuously evolve the storefront. New merchandising experiences, customer journeys, & functionality can be launched rapidly without sacrificing quality or brand consistency.
Sol de Janeiro now operates with a Shopify optimization program designed around continuous commercial growth rather than one-off redesigns.
By combining ongoing experimentation with high-quality development, the brand can rapidly validate new ideas, improve customer experience, & optimize key ecommerce metrics including conversion rate, customer engagement, & retention.
Just as importantly, the internal ecommerce team now has a dedicated Shopify partner capable of executing an ambitious CRO roadmap at speed—allowing Sol de Janeiro to continuously innovate while maintaining the premium digital experience that has become synonymous with the brand.
Results
AGENCY COST SAVINGS
MOBILE CONVERSION RATE
CONVERSION RATE
