Iakoe x Kencko
Overview
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- Search engine optimization
- Conversion rate optimization
Title goes here for the website UX design
The brand’s information architecture was hindering their ability to distribute their overall domain authority throughout the site. A number of key pages were 4 clicks away from the homepage (or not linked at all) which meant that search engines were finding it difficult to locate & index them. We implemented a mega-nav architecture to maximise crawl budget & ensure both users & search engines could reach any page in 2 clicks or less.
Title goes here for the website UX design
We conducted an in-depth keyword, competitor, & content gap analysis to identify quick win & long term commercial intent target keyphrases, whilst also mapping out informational based keyword opportunities that WNU could create content for to drive brand awareness through search. The content strategy we implemented focused on creating trend-led & styling how-to blog content pieces that could also be repurposed for their email campaigns.
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The existing website copy was beautifully written but hadn’t been optimized for search. We rewrote the collections & PDP copy across the site, carefully inserting target keywords in a way that naturally balanced both the brand’s tone of voice & SEO goals in harmony
Results
CAC
CART TO CHECKOUT CONVERSION
CONVERSION RATE
