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Iakoe x Ring Concierge

Case study

Overview

Ring Concierge is a leading luxury jeweller committed to designing for women, by women. In an industry that has been historically dominated by men, the brand has led the way in designing forever pieces that are both inspirational and attainable. Ring Concierge engaged us to lead their conversion rate optimization testing strategy & execution.

Scope of Work
  • Conversion rate optimization
  • User experience design
Live Site
ringconcierge.com

Example Tests

  • Rc comparison
    Test description

    Feature a carousel that highlights the brand’s best reviews & related product image rather than “best sellers”.

    Hypothesis

    We expect users will find the content more engaging, leading to higher clickthrough rates to PDPs, resulting in an increase in both add to bag actions & purchases.

    Results
    +8%
    Conversion Rate
    +13%
    Revenue Per Visitor
  • Audit Case Study RC 03
    Test description

    A test adding a video to the PDP to evaluate its impact on add-to-bag actions & conversions. The goal was to determine whether this type of content enhances trust & purchase intent, & if it should be considered for other areas of the site.

    Hypothesis

    By incorporating a video on the PDP, we expect to increase user engagement, add-to-bag actions, & conversions, indicating that this type of content enhances trust & purchase intent.

    Results
    +23%
    Conversion Rate
    +17%
    Revenue
  • Audit Case Study RC 02
    Test description

    Ran a multivariate test across PDPs, focusing on value proposition messaging, UX improvements, & design enhancements to optimize user engagement & conversions.

    Hypothesis

    By adding value proposition messaging, improving the UX, & enhancing the design elements on the PDP, we expect to increase user engagement & conversions.

    Results
    +8%
    Conversion Rate
    +9%
    Revenue Per Visitor

OUR IMPACT

Improved conversion rates & profitability for the brand.

OUR deliverables

Event Setup

Heatmapping

Testing strategy

Copywriting

UX

Analytics setup

Test deployment

Reporting

Results

+2.2M

NEW ANNUAL REVENUE

+31%

CART TO CHECKOUT CONVERSION

+63%

MOBILE CONVERSION RATE

We absolutely love working with the iakoe team. They're world class partners who bring a wealth of knowledge & an infectious energy to every project we work together on.
Nicole Wegman
Nicole Wegman
Founder & CEO