Test description
Test a new design on the product details page (PDP) that includes a visible 'Add to Bag' button at all times, in contrast to the current design where the button only appears after selecting a size.
Hypothesis
By displaying a constantly visible 'Add to Bag' button on the product details page (PDP), we expect to increase the rate at which users add items to their bag, as this design change will reduce friction and make the add-to-bag action more accessible from the moment users land on the page.
Results
This test drove an uplift of +13% in add to bag & +15% in revenue per visitor.