Iakoe x Desmond & Dempsey

Update the PDP to show all available color options for the product so users do not have to leave the page to explore other available options.

We expect to increase both the add-to-bag & purchase conversion rates by reducing the number of steps users need to take to view & select their desired color.

This test drove an uplift of +13% in conversion rate & +15% in revenue per visitor.

Test a new design on the product details page (PDP) that includes a visible 'Add to Bag' button at all times, in contrast to the current design where the button only appears after selecting a size.

By displaying a constantly visible 'Add to Bag' button on the product details page (PDP), we expect to increase the rate at which users add items to their bag, as this design change will reduce friction and make the add-to-bag action more accessible from the moment users land on the page.

This test drove an uplift of +13% in add to bag & +15% in revenue per visitor.

Add complimentary products in the mini-cart to improve AOV.

We hypothesize that a percentage of users will be inclined to add complimentary products when they are showcased at this stage of the user journey. 

This test drove an uplift of +11% in add to bag & +6% in average order value.