Iakoe x Flamingo Estate

Test introducing a clear sensory descriptor directly below the product name on the PDP to communicate key product attributes, improve product understanding & measure the impact on add-to-bag rate & overall conversion rate.

If we introduce a clear sensory descriptor directly below the product name on the PDP, customers will be able to quickly understand the product’s key sensory attributes, such as texture, scent & feel, without needing to scroll or search for additional information.

By making this information immediately visible above the fold, we expect to improve product clarity, reduce uncertainty & help customers better visualize the product experience, ultimately building purchase confidence & driving an uplift in add-to-bag rate & overall conversion rate.

This test drove an uplift of +13% in conversion rate & +15% in revenue per visitor.

Test redesigning the Shop All page to improve product discovery, simplify navigation & reduce browsing friction, while measuring the impact on product engagement, click-through rate & overall conversion rate.

If we redesign the Shop All page with a clearer visual hierarchy, guided discovery elements such as filters, featured collections & educational content, alongside improved product presentation, customers will be able to navigate the collection more intuitively & quickly find products that match their needs.

By simplifying product discovery, reducing choice overload & making relevant products easier to explore, we expect to improve browsing efficiency, encourage greater engagement with product pages & build purchase confidence, ultimately driving an uplift in PDP click-through rate, overall conversion rate & revenue per visitor.

This test drove an uplift of +7% in conversion rate & +9% in revenue per visitor.

Test introducing a sticky CTA on the Seasonal Subscription Box PDP to keep the primary purchase action visible as customers scroll, reduce purchase friction & measure the impact on add-to-bag rate & overall conversion rate.

If we introduce a sticky CTA on the Seasonal Subscription Box PDP on mobile, customers will be able to access the primary purchase action at any point while scrolling, without needing to navigate back to the top of the page.

By keeping the CTA consistently visible & making it easier for customers to take action when they are ready to purchase, we expect to reduce navigation friction, minimize missed conversion opportunities & streamline the path to purchase, ultimately driving an uplift in add-to-bag rate & overall conversion rate.

This test drove an uplift of +17% in conversion rate & +21% in average order value.

Test introducing a sticky Add to Bag CTA on mobile PDPs that appears as customers scroll, improving purchase action visibility, reducing navigation friction & measuring the impact on add-to-bag rate & overall conversion rate.

If we introduce a sticky Add to Bag CTA that appears as customers scroll on mobile PDPs, customers will be able to access the primary purchase action more easily without needing to navigate back to the top of the page.

By improving CTA visibility & making the purchase action more accessible throughout the browsing experience, we expect to reduce navigation friction, encourage customers to take action when they are ready to purchase & streamline the path to purchase, ultimately driving an uplift in add-to-bag rate & overall conversion rate.

This test drove an uplift of +6% in add to bag & +3% in purchases.

Test introducing an improved filtering experience across collection pages to simplify product discovery, help customers quickly find products that match their needs & measure the impact on product engagement, click-through rate & overall conversion rate.

If we introduce an improved filtering experience across collection pages, customers will be able to quickly narrow down product options based on their preferences & find relevant products without having to browse through the entire collection.

By simplifying product discovery, reducing browsing friction & making it easier for customers to identify products that match their needs, we expect to improve navigation efficiency, encourage greater engagement with relevant products & streamline the path to purchase, ultimately driving an uplift in PDP click-through rate, add-to-bag rate & overall conversion rate.

This test drove an uplift of +11% in add to bag & +8% in purchases.