Iakoe x Flamingo Estate
Overview
High in the hills of Los Angeles, Flamingo Estate is a modern lifestyle brand rooted in nature, craftsmanship, & the rituals of everyday living. From garden-grown pantry staples & botanical body care to candles, olive oils, & seasonal produce, every product is inspired by the estate itself & created in partnership with farmers, makers, & artisans who share the brand's commitment to quality, sustainability, & pleasure. Through rich storytelling & immersive editorial content, Flamingo Estate has built a fiercely loyal community that sees the brand as much more than an online store.
As the business continued to grow, Flamingo Estate partnered with us to lead its conversion rate optimization strategy. Rather than pursuing isolated website improvements, we established a continuous experimentation program focused on increasing revenue per visitor while preserving the immersive brand experience customers love. Through customer research, behavioral analytics, usability testing, & ongoing A/B experimentation, we identified opportunities across product discovery, merchandising, subscriptions, landing pages, & checkout to reduce friction, improve customer engagement, & drive measurable commercial growth without compromising the brand's distinctive aesthetic.
- User experience design
- Conversion rate optimization
- Theme development
Example Tests
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Test descriptionAdding a clear sensory descriptor immediately below the product name.
HypothesisA sensory descriptor one line of text we will improve product clarity above the fold without users having to scroll.
As a result, more users will quickly understand the product, feel confident in their purchase decision, & be more likely to add to cart, driving an increase in overall conversion rate.
ResultsThis test drove an uplift of +13% in conversion rate & +15% in revenue per visitor.
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Test descriptionRedesign the Shop All page to improve product discovery and reduce browsing friction.
HypothesisImproving the Shop All page by strengthening its visual hierarchy, introducing guided discovery elements (such as filters, featured collections, and educational content), and optimising product presentation will make it easier for customers to browse and discover relevant products. By reducing choice overload and helping users find products that match their needs more quickly, we expect to increase product page engagement, resulting in higher click-through rates to PDPs, improved conversion rate, and ultimately an increase in revenue per visitor.
ResultsThis test drove an uplift of +7% in conversion rate & +9% in revenue per visitor.
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Test descriptionAdding a sticky CTA to the seasonal subscription box.
HypothesisAdding a sticky CTA on mobile for the seasonal subscription box will keep the primary action visible as users scroll, reducing friction & missed conversion opportunities.
As a result, more mobile users will initiate subscriptions, increasing click-through & subscription conversion rates.
ResultsThis test drove an uplift of +17% in conversion rate & +21% in average order value.
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Test descriptionUpdate the mobile PDP to feature a stick-to-scroll add-to-bag CTA that displays when a user scrolls down the page.
HypothesisWe expect to provide users with enhanced visibility & accessibility to the CTA, thereby increasing the likelihood of add-to-bag & purchase events.
ResultsThis test drove an uplift of +6% in add to bag & +3% in purchases.
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Test descriptionAdd a filter experience to the collections pages to ensure users can easily filter pages & identify the product they are looking for.
HypothesisWe hypothesize that it will improve how easily users can find products of interest, increasing click-through rates to PDPs, add-to-bag events, & purchases.
ResultsThis test drove an uplift of +11% in add to bag & +8% in purchases.
OUR IMPACT
Improved conversion rates & profitability for the brand.
OUR deliverables
Event Setup
Heatmapping
Testing strategy
Copywriting
UX
Analytics setup
Test deployment
Reporting
NEW ANNUAL REVENUE
MOBILE CONVERSION RATE
CONVERSION RATE
