Iakoe x Ring Concierge
Overview
Ring Concierge is a leading luxury jeweller committed to designing for women, by women. In an industry that has been historically dominated by men, the brand has led the way in designing forever pieces that are both inspirational and attainable. Ring Concierge engaged us to lead their conversion rate optimization testing strategy & execution.
- Conversion rate optimization
- User experience design
Example Tests
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Test descriptionFeature a carousel that highlights the brand’s best reviews & related product image rather than “best sellers”.
HypothesisWe expect users will find the content more engaging, leading to higher clickthrough rates to PDPs, resulting in an increase in both add to bag actions & purchases.
ResultsConversion Rate+8%Revenue Per Visitor+13% -
Test descriptionA test adding a video to the PDP to evaluate its impact on add-to-bag actions & conversions. The goal was to determine whether this type of content enhances trust & purchase intent, & if it should be considered for other areas of the site.
HypothesisBy incorporating a video on the PDP, we expect to increase user engagement, add-to-bag actions, & conversions, indicating that this type of content enhances trust & purchase intent.
ResultsConversion Rate+23%Revenue+17% -
Test descriptionRan a multivariate test across PDPs, focusing on value proposition messaging, UX improvements, & design enhancements to optimize user engagement & conversions.
HypothesisBy adding value proposition messaging, improving the UX, & enhancing the design elements on the PDP, we expect to increase user engagement & conversions.
ResultsConversion Rate+8%Revenue Per Visitor+9%
OUR IMPACT
Improved conversion rates & profitability for the brand.
OUR deliverables
Event Setup
Heatmapping
Testing strategy
Copywriting
UX
Analytics setup
Test deployment
Reporting
Results
NEW ANNUAL REVENUE
MOBILE CONVERSION RATE
CONVERSION RATE
