Iakoe x Ring Concierge

Feature a carousel that highlights the brand’s best reviews & related product image rather than “best sellers”.

We expect users will find the content more engaging, leading to higher clickthrough rates to PDPs, resulting in an increase in both add to bag actions & purchases.

This test drove an uplift of +8% in conversion rate & +13% in revenue per visitor.

A test adding a video to the PDP to evaluate its impact on add-to-bag actions & conversions. The goal was to determine whether this type of content enhances trust & purchase intent, & if it should be considered for other areas of the site.

By incorporating a video on the PDP, we expect to increase user engagement, add-to-bag actions, & conversions, indicating that this type of content enhances trust & purchase intent.

This test drove an uplift of +23% in conversion rate & +17% in revenue per visitor.

Ran a multivariate test across PDPs, focusing on value proposition messaging, UX improvements, & design enhancements to optimize user engagement & conversions.

By adding value proposition messaging, improving the UX, & enhancing the design elements on the PDP, we expect to increase user engagement & conversions.

This test drove an uplift of +8% in conversion rate & +9% in revenue per visitor.