Iakoe x Edge of Ember
Case study
Overview
Edge of Ember is a contemporary fine jewelry brand known for combining responsible sourcing with modern, versatile design to create meaningful pieces for everyday wear. Founded by Lynette Ong in 2014, Edge of Ember focuses on ethically crafted jewelry using recycled metals and responsibly sourced gemstones, aiming to make conscious luxury more accessible without compromising on quality or style. The brand has expanded to offer a wide range of fine jewelry collections and collaborative capsule ranges worn by a growing global community of customers. The brand engaged us to lead their SEO campaign.
Scope of Work
- Search engine optimization
Live Site
KEYWORDS ON PAGE 1
OUR IMPACT
Decreased reliance on PPC & improved profitability.
OUR deliverables
SEO strategy
Technical SEO
Keyword research
Content briefs
Content optimization
Copywriting
Site speed optimization
Reporting
YoY Organic revenue
+126%
YOY ORGANIC USERS
+101%
YOY ORGANIC TRAFFIC
+107%
“
Working with the iakoe team has been a fantastic experience. They act as a true extension of our team at Edge of Ember, combining strong technical expertise with strategic insight to help drive meaningful growth for the brand.
”
Lynette Ong
Founder & CEO
