Iakoe x Edge of Ember

Edge of Ember is a fine jewelry brand creating modern heirlooms for a new generation of consumers. Founded by Lynette Ong in 2014, the brand has built its reputation on designing contemporary pieces that balance timeless style with responsible craftsmanship, using recycled precious metals, ethically sourced gemstones, & transparent production practices. Alongside its core collections, Edge of Ember has become known for its sought-after collaborations with global tastemakers, helping position the brand at the intersection of fashion, luxury, & conscious consumerism.

As the brand expanded its collections & international presence, Edge of Ember partnered with us to increase its share of organic search within the highly competitive luxury jewelry market. Rather than focusing solely on rankings, we developed an SEO strategy designed to capture customers throughout the entire purchase journey from inspiration & gifting occasions to category research & purchase intent. By identifying emerging search trends, expanding collection-level visibility, strengthening editorial content, & improving the relationship between storytelling & commerce, we helped organic search become a more meaningful driver of qualified traffic, brand discovery, & long-term revenue growth.