Iakoe x GLDN

GLDN is a personalized jewelry brand built around celebrating life's most meaningful moments through handcrafted, made-to-order pieces. What began as a small Etsy shop has grown into one of the leading names in personalized jewelry, offering thoughtfully designed necklaces, rings, bracelets, & earrings that allow customers to commemorate names, dates, coordinates, initials, & personal milestones. Every piece is handmade to order, creating an experience that's as personal as the jewelry itself.

As the brand continued to grow, GLDN partnered with us to lead its organic search strategy. With thousands of personalization combinations & a highly competitive search landscape, our focus was on expanding non-branded visibility while strengthening the site's technical SEO foundation. We developed a strategy centered on scalable collection architecture, keyword-driven content, internal linking, & on-page optimization to capture high-intent searches across gifting, personalized jewelry, & milestone occasions. By aligning organic search with the way customers discover & shop for personalized products, we helped position SEO as a sustainable driver of long-term customer acquisition & revenue growth.