Iakoe x Sol de Janeiro

Sol de Janeiro is a Brazilian-inspired beauty brand that creates products celebrating the warmth, confidence, & energy of Brazil. Best known for its award-winning body care, signature fragrances, & sensorial product experiences, the brand has built a passionate global following by combining high-performance formulas with joyful, unforgettable branding.

As the business expanded internationally, Sol de Janeiro partnered with us to strengthen its organic search presence across an increasingly competitive beauty landscape. We developed an enterprise SEO strategy focused on capturing high-intent category searches, improving crawlability across a rapidly growing product catalog, optimizing international search performance, & increasing the discoverability of both new & hero products. Alongside ongoing technical optimization, we supported content strategy, site architecture, internal linking, & search performance monitoring to help organic search become a scalable driver of long-term customer acquisition.