Iakoe x First Aid Beauty

First Aid Beauty is a skincare brand known for dermatologist-tested products targeting dryness, sensitivity, uneven texture, & irritation. Founded in 2009 by Lilli Gordon, the brand combines gentle formulations, clinically inspired ingredients, & accessible solutions to deliver visible results while supporting healthier skin.

As AI-driven discovery transforms skincare search, First Aid Beauty partnered with us to strengthen its generative search presence. Our GEO strategy aligned the brand’s expertise with consumer questions about ingredients, routines, & skin concerns. Through content optimization, expanded topical coverage, improved product information, & AI recommendation monitoring, we focused on increasing visibility, strengthening authority, attracting high-intent audiences, & driving sustainable growth across AI search platforms.