Overview

Needed is a women's wellness brand known for science-backed supplements supporting fertility, pregnancy, postpartum, & motherhood. Founded by Julie Sawaya & Ryan Woodbury, the brand delivers expert-led nutrition and education to address critical nutrient gaps.

As AI-driven discovery reshapes wellness search, Needed partnered with us to lead its GEO strategy. Through conversational query research, content optimization, structured data, & AI performance monitoring, we focused on strengthening visibility, building topical authority, increasing brand citations, attracting qualified traffic, & driving sustainable revenue growth.

Scope of Work

Generative engine optimization

Live Site

thisisneeded.com

YoY AI Search Visibility

OUR IMPACT

Dominating AI search share across the brand’s target prompts.

OUR deliverables

GEO strategy

Technical auditing

Prompt research

Product data & feed enrichment

AI-readable content blocks

On-page optimization

Schema optimization

Reporting

Results

AI REVENUE

+133%

AI TRAFFIC

+143%

AI CITATION VISIBILITY

+109%

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Often when you hire an agency, you don't necessarily always feel like they ask all they all the right questions or they're really looking holistically at the whole world you're building & iakoe do that. They teach us more about our potential than even we see at times. The level of expertise they bring to the table gives us so much more value than I ever thought we could get without an in-house hire.

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