Sol de Janeiro is a global beauty brand known for its Brazilian-inspired body care, fragrances, & self-care products. Founded in 2015, the brand has built a passionate following through iconic products like Brazilian Bum Bum Cream, signature fragrance mists, & distinctive scents.
As AI-driven discovery reshapes beauty search, Sol de Janeiro partnered with us to strengthen its generative search presence. Our GEO strategy optimized product content, expanded fragrance education, improved brand recognition, & enhanced AI accessibility. Through conversational query analysis, structured content optimization, & AI recommendation tracking, we focused on increasing visibility, capturing high-intent audiences, reinforcing category leadership, & driving sustainable growth.