Iakoe x Ten Thousand

Ten Thousand is a performance apparel brand built for athletes who demand more from their gear. Founded in 2017, the brand set out to challenge the traditional activewear model by creating purpose-built apparel engineered for specific training disciplines rather than seasonal fashion trends. Combining premium technical fabrics, rigorous product testing, & direct feedback from elite athletes, Ten Thousand has earned a reputation for producing durable, high-performance essentials designed to withstand years of everyday training.

As the brand continued to scale, Ten Thousand partnered with us to lead its organic search strategy. Our focus was on capturing high-intent search demand across training apparel, performance gear, & educational fitness content while strengthening the site's technical SEO foundation. Through technical optimization, category page enhancements, content strategy, internal linking improvements, & keyword-driven landing pages, we helped expand non-branded visibility, increase organic traffic from athletes actively researching training gear, & position SEO as a scalable channel for long-term customer acquisition.