Iakoe x With Nothing Underneath

With Nothing Underneath is a contemporary womenswear brand inspired by the timeless appeal of classic menswear shirting. Founded in 2017, the brand has built a loyal following by perfecting a single wardrobe essential—creating beautifully tailored shirts designed to become everyday staples. Combining premium natural fabrics, understated design, & responsible craftsmanship, With Nothing Underneath has established itself as a modern luxury brand for women who value effortless style over seasonal trends.

As the brand expanded internationally, With Nothing Underneath partnered with us to grow its organic presence across both branded & non-branded search. Our strategy centered on owning the search journey around wardrobe essentials, styling inspiration, fabric education, & timeless fashion rather than competing solely for transactional keywords. By strengthening the site's technical SEO foundation, optimizing collection pages, creating editorial content aligned with how customers actually shop, & improving internal linking between inspiration & commerce, we helped organic search become a powerful channel for attracting new customers while reinforcing the brand's authority within the premium womenswear category.