Overview

Act + Acre is the world's first cold pressed hair wellness brand that focuses on your scalp. Founders Helen & Colm Mackin created & patented the cold pressed technique & combined it with plant-based formulas to pioneer a new category of scalp care. Act + Acre engaged us to optimize their store with a focus on improving their code base.

Scope of Work

Theme development

Live Site

actandacre.com

01

Code refactoring

The brand’s website had gone through a number of iterations on a Shopify 1.0 theme. Their code base had become bloated after years of app integrations & functionality was often breaking when changes were made to themes. We refactored the code base to ensure the site was functional & to improve performance as an interim solution as we redesigned a new website which we are due to launch on a Shopify 2.0 theme in early 2026.

02

App auditing

We conducted a comprehensive audit of the existing Shopify apps & their associated codebase, identifying outdated & redundant scripts that slowed down site performance. This meticulous review helped pinpoint inefficiencies & prepare for a cleaner, optimized setup.

03

Ongoing support

We provide responsive technical support to Act + Acre, swiftly addressing & resolving bugs to ensure seamless storefront operations, while actively collaborating to develop & implement new features tailored to enhance both user experience & backend functionality.