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Iakoe x Hiya

Case study

Overview

Many children’s vitamins are basically candy in disguise — often filled with a teaspoon of added sugar, artificial ingredients, & other gummy additives that can contribute to cavities. Hiya was founded to create healthier, cleaner alternatives to traditional vitamins. The brand engaged us to redesign & build their new blog.

Scope of Work
  • User experience design
  • Theme development
Live Site
hiyahealth.com
Hiya full Hiya full
01

Quantifying commercial value

We advised Hiya to rethink how they measure success when it comes to their blog. Traditionally, blog success was measured by how much traffic content drove but they had struggled to justify their investment in content as they couldn’t measure the commercial ROI of it. Instead, we recommended measuring success by a new set of metrics & positioning the blog to capture email sign ups as its primary KPI. This would enable the brand to build a unique email flow to nurture this audience, giving them all the data they needed to measure the success.

Hiya desktop
02

Clear paths to conversion

We designed shoppable content blocks to include within each article to provide users with the option to “shop the story”. The functionality was built to enable Hiya to test the placement of these content blocks & to continually optimize each page to unlock revenue from content.

Hiya mobile screens
03

Author profiles to improve EEAT

We designed author profiles to include within each blog to improve E-E-A-T (Experience, Expertise, Authoritativeness, a&d Trustworthiness) in Hiya’s content by showcasing the credibility & qualifications of the experts behind the information. When readers can see an author's background, experience, & relevant expertise, it adds a layer of transparency & trust for both users & search engines.

Hiya side

Results

+71%

REVENUE FROM CONTENT

+118%

EMAIL SIGN UPS

+54%

ADD TO CART

iakoe been a fantastic partner. They are easy to work with & treat your business like it is their own. They're extremely diligent & have a high level of technical capability, which is hard to find in this space.
DARREN LITT
DARREN LITT
CO-FOUNDER & CEO