Get your landing pages for Q2.

Iakoe x Desmond & Dempsey

Case study

Overview

Inspired by Sunday mornings & travels around the world, luxury pyjama brand Desmond & Dempsey’s hand-painted prints are the perfect fit for the notebooks & sketchbooks of your next adventures. The brand engaged us to lead their conversion rate optimization strategy.

Scope of Work
  • User experience design
  • Conversion rate optimization
  • Theme development

Example Tests

  • Dd
    Test description

    Update the PDP to show all available color options for the product so users do not have to leave the page to explore other available options.

    Hypothesis

    We expect to increase both the add-to-bag & purchase conversion rates by reducing the number of steps users need to take to view & select their desired color.

    Results
    +13%
    Conversion Rate
    +15%
    Revenue Per Visitor
  • DD Add To Bag Test
    Test description

    Test a new design on the product details page (PDP) that includes a visible 'Add to Bag' button at all times, in contrast to the current design where the button only appears after selecting a size.

    Hypothesis

    By displaying a constantly visible 'Add to Bag' button on the product details page (PDP), we expect to increase the rate at which users add items to their bag, as this design change will reduce friction and make the add-to-bag action more accessible from the moment users land on the page.

    Results
    +3%
    Add to Bag
    +4%
    Revenue Per Visitor
  • Audit Case Study DD New
    Test description

    Add complimentary products in the mini-cart to improve AOV.

    Hypothesis

    We hypothesize that a percentage of users will be inclined to add complimentary products when they are showcased at this stage of the user journey. 

    Results
    +11%
    Add to Bag
    +6%
    AOV

OUR IMPACT

Improved conversion rates & profitability for your brand.

OUR deliverables

Event Setup

Heatmapping

Testing strategy

Copywriting

UX

Analytics setup

Test deployment

Reporting

Results

+1.3 M

NEW ANNUAL REVENUE

+45%

CART TO CHECKOUT CONVERSION

+59%

MOBILE CONVERSION RATE

iakoe been a fantastic partner. They are easy to work with & treat your business like it is their own. They're extremely diligent & have a high level of technical capability, which is hard to find in this space.
Joel Jeffery
Joel Jeffery
Founder & CEO