Iakoe x Desmond & Dempsey
Overview
Inspired by Sunday mornings & travels around the world, luxury pyjama brand Desmond & Dempsey’s hand-painted prints are the perfect fit for the notebooks & sketchbooks of your next adventures. The brand engaged us to lead their conversion rate optimization strategy.
- User experience design
- Conversion rate optimization
- Theme development
Example Tests
-
Test descriptionTest a new design on the product details page (PDP) that includes a visible 'Add to Bag' button at all times, in contrast to the current design where the button only appears after selecting a size.
HypothesisBy displaying a constantly visible 'Add to Bag' button on the product details page (PDP), we expect to increase the rate at which users add items to their bag, as this design change will reduce friction and make the add-to-bag action more accessible from the moment users land on the page.
Results+3%Add to Bag+4%Revenue Per Visitor -
Test descriptionAdd complimentary products in the mini-cart to improve AOV.
HypothesisWe hypothesize that a percentage of users will be inclined to add complimentary products when they are showcased at this stage of the user journey.
Results+11%Add to Bag+6%AOV -
Test descriptionUpdate the PDP to show all available color options for the product so users do not have to leave the page to explore other available options.
HypothesisWe expect to increase both the add-to-bag & purchase conversion rates by reducing the number of steps users need to take to view & select their desired color.
Results+13%Conversion Rate+15%Revenue Per Visitor -
Test description
Test a new design on the product details page (PDP) that includes a visible 'Add to Bag' button at all times, in contrast to the current design where the button only appears after selecting a size.
HypothesisBy displaying a constantly visible 'Add to Bag' button on the product details page (PDP), we expect to increase the rate at which users add items to their bag, as this design change will reduce friction and make the add-to-bag action more accessible from the moment users land on the page.
Results+3%Add to Bag+4%Revenue Per Visitor -
Test description
Add complimentary products in the mini-cart to improve AOV.
HypothesisWe hypothesize that a percentage of users will be inclined to add complimentary products when they are showcased at this stage of the user journey.
Results+11%Add to Bag+6%AOV -
Test description
Update the PDP to show all available color options for the product so users do not have to leave the page to explore other available options.
HypothesisWe expect to increase both the add-to-bag & purchase conversion rates by reducing the number of steps users need to take to view & select their desired color.
Results+13%Conversion Rate+15%Revenue Per Visitor -
Test description
Test a new design on the product details page (PDP) that includes a visible 'Add to Bag' button at all times, in contrast to the current design where the button only appears after selecting a size.
HypothesisBy displaying a constantly visible 'Add to Bag' button on the product details page (PDP), we expect to increase the rate at which users add items to their bag, as this design change will reduce friction and make the add-to-bag action more accessible from the moment users land on the page.
Results+3%Add to Bag+4%Revenue Per Visitor
OUR IMPACT
Improved conversion rates & profitability for your brand.
OUR deliverables
Event Setup
Heatmapping
Testing strategy
Copywriting
UX
Analytics setup
Test deployment
Reporting
Results
NEW ANNUAL REVENUE
CART TO CHECKOUT CONVERSION
MOBILE CONVERSION RATE
