Iakoe x Flamingo Estate

Update the mobile PDP to feature a stick-to-scroll add-to-bag CTA that displays when a user scrolls down the page.

We expect to provide users with enhanced visibility & accessibility to the CTA, thereby increasing the likelihood of add-to-bag & purchase events.

Add a filter experience to the collections pages to ensure users can easily filter pages & identify the product they are looking for.

We hypothesize that it will improve how easily users can find products of interest, increasing click-through rates to PDPs, add-to-bag events, & purchases.

Ran a test to enhance the visibility of the review section on PDPs by enlarging it, displaying the number of reviews, and positioning it higher on the page. The goal was to increase social proof, drive engagement, and encourage more conversions.

By making the review section more prominent and increasing its visibility on the PDP, we expect to enhance social proof, leading to higher user engagement and improved conversion rates.