Iakoe x COAT

COAT is a modern paint brand reimagining one of the home improvement industry's oldest categories through thoughtful design, sustainability, & simplicity. By offering a curated palette of designer colors, made-to-order paint, & a zero-waste production model, COAT makes it easier for homeowners to create beautiful spaces while reducing unnecessary waste. Combining premium quality with an intuitive digital experience, the brand has become a go-to destination for customers looking to decorate with confidence.

As the business continued to grow, COAT partnered with us to lead its organic search strategy with a focus on capturing customers throughout every stage of the buying journey. We restructured the site's information architecture to strengthen category authority, optimized commercial landing pages for high-intent paint & color-related searches, & developed a comprehensive content strategy centered around educational topics such as painting techniques, room inspiration, decorating advice, & expert how-to guides. By connecting inspirational content with commercial intent, we helped increase organic visibility, attract higher-quality traffic, & position SEO as a sustainable driver of customer acquisition.