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Iakoe x Elemis

Case study

Overview

Elemis is a luxury skincare brand that has been at the forefront of anti-aging innovation for more than three decades. Founded in London in 1989, the brand combines powerful natural actives with cutting-edge scientific research to create clinically proven skincare solutions that deliver visible results. From its iconic Pro-Collagen collection to targeted treatments for every skin concern, Elemis has become one of the world's most trusted prestige skincare brands, serving millions of customers through retail, spa, cruise, & direct-to-consumer channels.

As the brand continued to expand globally, Elemis partnered with us to lead its organic search strategy. Working across a highly competitive skincare landscape, we focused on strengthening the site's technical SEO foundation, optimizing category & product page architecture, & expanding visibility for high-intent skincare searches. Alongside technical optimization, we developed content strategies around ingredients, skin concerns, routines, & educational topics while improving internal linking, on-page optimization, & search performance monitoring. The result was an SEO program designed to increase organic visibility, attract qualified customers throughout the skincare journey, & drive long-term revenue growth.

Scope of Work
  • Search engine optimization
Live Site
elemis.com

KEYWORDS ON PAGE 1

OUR IMPACT

Decreased reliance on PPC & improved profitability.

OUR deliverables

SEO strategy

Technical SEO

Keyword research

Content briefs

Content optimization

Copywriting

Site speed optimization

Reporting

Results

YoY Organic revenue

+126%

YOY ORGANIC USERS

+101%

YOY ORGANIC TRAFFIC

+107%
iakoe have been a fantastic partner. They are easy to work with & treat your business like it is their own. They're extremely diligent & have a high level of technical capability, which is hard to find in this space.
Liz Wong
Liz Wong
VP of eCommerce