Iakoe x Credo

Credo Beauty is the leading destination for clean beauty, offering a carefully curated selection of skincare, makeup, haircare, & wellness products that meet some of the industry's highest standards for ingredient safety & transparency. Founded in 2015, Credo has helped shape the clean beauty movement by setting rigorous ingredient guidelines, educating consumers, & partnering with brands that share its commitment to sustainability, efficacy, & responsible formulation. Today, the retailer has become a trusted authority for conscious beauty shoppers looking for products they can feel confident using every day.

As the business continued to expand its assortment across hundreds of brands & thousands of products, Credo Beauty partnered with us to lead its SEO strategy. We focused on strengthening the site's technical foundation, optimizing category architecture, & improving the discoverability of both brand & product pages across highly competitive beauty search results. Alongside technical SEO, we developed scalable content strategies, enhanced internal linking, optimized collection pages for high-intent commercial keywords, & identified new opportunities to capture organic demand across skincare, makeup, haircare, & wellness helping organic search become a larger driver of qualified traffic, new customer acquisition, & long-term revenue growth.