Iakoe x Dr Idriss

Test displaying all three skin concern collections within the first mobile viewport, removing horizontal scrolling to measure the impact on collection engagement, click-through rate & conversion rate.

If we make all three skin concern collections — Dark Spots & Uneven Skin Tone, Redness & Flushing & Barrier Repair — fully visible within the first mobile viewport, customers will be able to immediately identify & navigate to the collection most relevant to their skincare needs.

By removing horizontal scrolling & making all options visible at once, we expect to reduce discovery friction, improve navigation clarity & encourage more users to explore relevant products, ultimately driving an uplift in collection click-through rate, engagement & conversion rate.

This test drove an uplift of +15% in collection click-through rate, +11% in product engagement & +7% in conversion rate.

Test placing Dr. Shereene’s expert quote & two verified buyer reviews directly below the PDP Add to Cart button to measure the impact of expert endorsement & social proof on add-to-cart rate & conversion rate.

If we introduce Dr. Shereene’s expert quote alongside two verified buyer reviews directly below the Add to Cart button, customers will feel more confident in their purchase decisions through a combination of expert authority & authentic customer experiences.

By positioning these trust signals at a critical point in the purchase journey, we expect to reduce hesitation, reinforce product credibility & build confidence in product effectiveness, ultimately driving an uplift in add-to-cart rate & overall conversion rate.

This test drove an uplift of +12% in add-to-cart rate, +9% in conversion rate & +6% in revenue per visitor.

Test displaying key product benefits above the fold on the PDP to improve product understanding, content scannability & measure the impact on add-to-cart rate & conversion rate.

If we introduce key product benefits above the fold on the PDP, customers will be able to quickly understand what the product does, its unique selling points & how it addresses their specific needs without having to scroll or search for additional information.

By making the most important product information immediately visible & easy to digest, we expect to reduce cognitive friction, improve product understanding & build purchase confidence, ultimately driving an uplift in add-to-cart rate & overall conversion rate.

This test drove an uplift of +13% in add-to-cart rate, +9% in conversion rate & +11% in revenue per visitor.

Test introducing a product comparison table highlighting key features, benefits & differentiators against alternative products on the PDP to measure the impact on purchase confidence, add-to-cart rate & conversion rate.

If we introduce a comparison table on the PDP that clearly highlights key product features & benefits against alternative products, customers will be able to quickly understand what sets the product apart & why it may be the best choice for their needs.

By making product differentiation more visible & simplifying the comparison process, we expect to reduce evaluation effort, minimize purchase hesitation & strengthen perceived product value, ultimately driving an uplift in add-to-cart rate & overall conversion rate.

This test drove an uplift of +11% in add-to-cart rate, +8% in conversion rate & +10% in revenue per visitor.