Iakoe x First Aid Beauty

First Aid Beauty is a skincare brand focused on developing effective, dermatologist-tested products for sensitive & problem-prone skin. Founded in 2009, the brand combines scientifically proven ingredients with straightforward formulations to address common concerns such as dryness, eczema, acne, redness, & keratosis pilaris. Today, First Aid Beauty offers a comprehensive range of skincare solutions trusted by consumers looking for products that prioritize both efficacy & skin health.

As the brand continued to grow, First Aid Beauty partnered with us to lead its organic search strategy. Working across a highly competitive skincare category, we focused on expanding visibility for high-intent searches related to skin concerns, ingredients, & treatment categories while strengthening the site's technical SEO foundation. Our work included optimizing category & product pages, improving site architecture, developing a scalable content strategy, & identifying new keyword opportunities that aligned with how customers research skincare. By connecting educational content with commercial intent, we helped organic search become a stronger driver of qualified traffic & long-term customer acquisition.