Iakoe x Glossier

Glossier is a modern beauty brand known for creating skincare, makeup, & body care products designed to enhance natural beauty. Founded in 2014 by Emily Weiss, Glossier set out to build a community-first beauty brand shaped by real customer feedback & everyday routines. The brand has grown into a global phenomenon, offering a streamlined range of cult-favorite products celebrated for their simplicity, effectiveness, & distinctive aesthetic.

As organic search became an increasingly important acquisition channel, Glossier partnered with us to lead its SEO strategy. Our work focused on strengthening the brand's technical SEO foundation, optimizing site architecture, improving internal linking, & identifying high-value content opportunities across both commercial & informational search intent. We also developed a scalable content strategy, conducted extensive keyword research, optimized category & product pages, implemented structured data, & continuously monitored technical performance to increase organic visibility, drive qualified traffic, & support long-term revenue growth.