Iakoe x Needed

Needed is a women's health brand dedicated to raising the standard of nutrition before, during, & after pregnancy. Founded in 2017 by Julie Sawaya & Ryan Woodbury, the company was created after discovering that many prenatal supplements fail to meet the latest clinical research or adequately support maternal health. Working alongside leading practitioners, registered dietitians, & perinatal health experts, Needed develops evidence-based supplements designed to support fertility, pregnancy, postpartum recovery, & long-term wellness for mothers.

As awareness of maternal health continued to grow, Needed partnered with us to lead its organic search strategy. Our work focused on building topical authority across highly competitive women's health searches by combining technical SEO with a robust educational content strategy. We identified opportunities across fertility, prenatal nutrition, postpartum recovery, breastfeeding, & key micronutrient topics, while optimizing category pages, product pages, internal linking, & site architecture to improve discoverability. By aligning the SEO strategy with the questions women are actively searching throughout every stage of motherhood, we helped organic search become a scalable engine for education, customer acquisition, & long-term growth.