Iakoe x Sol de Janeiro
Overview
Sol de Janeiro is a vibrant beauty brand named after the ‘Sun of January’, when the sun hits its highest point during Brazilian summers. Encapsulating the warmth, comfort, and beauty of the Brazilian lifestyle, their products bring that blissful summer feeling, whatever the time of year. The brand engaged us as their development partner to build new functionalities, to improve their stores performance & support their testing roadmap.
- Theme development
Navigation optimization
We developed a new navigation to enhance product discovery & streamline the customer journey. This new navigation also includes a feature that allows loyal customers to easily unlock & view their Sol Passport Points within the navigation itself. This integration not only improves user experience but also rewards customer loyalty, making the shopping experience more engaging & personalized.
Ongoing support
Every month, we work closely with the internal conversion rate optimization team, helping to build new features & functionalities aligned with their testing roadmap. Our role includes scoping, development, quality assurance, & deploying these functionalities, ensuring a smooth & efficient process. This support allows the team to implement & test new ideas quickly, driving continuous improvement & innovation on their site.
Site speed optimization
We continuously optimize the site speed to enhance user experience & improve their overall conversion rate. By focusing on site performance, we ensure that pages load quickly,, reducing bounce rates & providing a seamless shopping journey. This ongoing effort helps the brand maintain a competitive edge & keeps their users engaged.
Results
MOBILE CONVERSION RATE
CART TO CHECKOUT CONVERSION
CONVERSION RATE
